Boston Lager’s first flight – and Jim’s first tasting at 35,000 feet

Social1_INSTAGRAMEver since the new Sam Cans hit shelves this spring, we’ve been hearing great feedback and we’ve seen with our own eyes, how excited drinkers are to take the Sam Can with them out into the great outdoors.  Being able to take your beer with you where bottles aren’t allowed is one of the benefits of canning beer.

Now we’re taking Boston Lager to new heights.  Literally.  Be on the lookout for the Sam Can on JetBlue flights! Read More

Samuel Adams in a Can

Sam Can_SketchCraft brewers have debated putting beer in bottles vs. cans for years.  On one side of the aisle, you have purists who think that cans are meant to carry mass domestic beer. On the other side, brewers who see the benefits – a can is lighter weight, blocks out sunlight and enables you to take beer places where glass bottles aren’t allowed.  There’s even a website dedicated to “news and reviews for the canned beer revolution.”

I’m the first one to admit that I’ve been a purist about putting Sam Adams in a can.  I wasn’t convinced that the beer would taste as good as it does from a bottle.  I had flavor concerns based on my own experiences.  Read More