Celebrating National Lager Day

Happy National Lager Day! As a brewery that has been loving lager since 1984 (and well before that, channeling the love of Jim’s forefathers), it’s no secret that we look forward to this day each year. Join us today to celebrate and raise a pint of the style that helped give us our start and continues to be our favorite after all these years.

There are only two types of beer in this world… ales and lagers. Everything else is a style that belongs within one of these two types. For those of you not familiar with lager, it’s a type of beer that encompasses a wide variety of styles ranging from light pilsners to rauchbiers to darker bocks. So what links them together? Lagers are fermented and conditioned longer than ales, and at lower temperatures which yields smooth, crisp flavors and allows the malt and hops in the beer to shine.

Our Samuel Adams Boston Lager is brewed with two-row malted barley to give the beer its body and flavors ranging from slightly sweet to roasted, and Bavarian Noble hops which impart floral, piney and citrus notes. We then take an extra step and age Boston Lager longer to maximize and enhance the complex flavor combinations.

CELEBRATE WITH US!

To help you get in the National Lager Day spirit, we’re asking Sam drinkers like you to:

1. Grab your favorite Samuel Adams lager (there’s a few to choose from with Winter Lager, Double Agent IPL, Black Lager, Cherry Chocolate Bock, or our favorite Boston Lager)
2. Snap a photo.
3. Tag your photo on Twitter or Instagram with the hashtag #LagerDay
4. We’ll select a few of our favorites and send you a Boston Lager prize pack!

Need more reasons to celebrate National Lager Day? Take a look at these fun facts around our favorite style…

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Celebrate National Lager Day on December 10 with Us!

It’s no secret that all of us here at the brewery love lager. And we thought – what better way to celebrate National Lager Day on December 10th than with the brew that gave Jim his start back in 1984, surrounded by friends. So on Monday, we encourage you to raise a pint with us as we salute our favorite family of beer – lager!

For those of you not familiar with this style, lager is a type of beer that encompasses a wide variety of styles ranging from light pilsners to rauchbiers to darker bocks. So what links them together?  Lagers are fermented and conditioned for longer aging times than ales at lower temperatures which yields clean flavors and allows the malt and hops in the beer to shine. Our Samuel Adams Boston Lager is brewed with two-row malted barley to give the beer its body and flavors ranging from slightly sweet to roasted, and Bavarian Noble hops which impart floral, piney and citrus notes. To take our brew a step forward  we age Boston Lager longer to maximize and enhance the complex flavor combinations.

Now back to National Lager day. To help pay homage to this style of beer, we’re hosting The Great Samuel Adams Boston Lager Log Off on Monday night. We want you to close the computer and put the phone away for a few hours and kick back with a delicious craft lager at your favorite watering hole in celebration of good beer and good conversation.

Here’s how to celebrate National Lager Day and participate in the Log Off with us:

  • Step 1: Follow and tweet @SamuelAdamsBeer with the hashtag #BostonLagerLogOff and where you’re celebrating National Lager Day; or post on Facebook and tag Samuel Adams (be sure to snap a photo of you and your lager).
  • Step 2: Then log off, just for a bit. Shut off your phone and/or computer and join us in celebrating National Lager Day with a Boston Lager, free from distractions.

Let’s face it… the best conversations are held in-person and usually with a beer in-hand. Don’t believe us? Here are two great stories from Jim and our Boston Brewery manager:

On December 10th be sure to put down the phone and pick-up a Boston Lager!

“One of my favorite things about being a brewer is coming up with ideas for new beers and experimenting with ingredients. Some of the best ideas we have ever come up with have been when a few of us brewers are together, relaxing and enjoying a pint of Boston Lager. A few years ago we were drinking some Boston Lager and talking about how much we love the Noble hops we use and the flavor these specific hops give to the beer. We thought how great it would be if we could make a beer with Noble hops so fresh that they got from the vine in Germany to our kettle in Boston in under 24 hours.  Well, we made it happen with only 45 minutes to spare. And it’s times like this I’m grateful for good conversations and good beer and the role they both had in making this special beer happen.” – Jennifer Glanville, brewer


“My best experience over a Boston Lager would have to be one time at a restaurant, on a blind date. I disconnected from everything I had going on, and had a great lunch with great conversation. We were married a year later.” – Jim Koch, founder and brewer

 

“Craft beer lovers are a special bunch.  You talk to them about a beer they drank years ago and they remember every detail…the color, the nuanced aroma, how long the hop flavor lingered…They even recollect where they were and who they were with when they had it.  The best beers can be like liquid time machines!

For me, one of my favorite memories of having a Boston Lager is actually the first time I had one.  It was one of my first “beer memories”.  I can tell you the year I had it, the pub I was at, the friends I was with and even the band that was playing.  I specifically remember the beer…how much I loved the aroma, then the flavor…and then I was hooked.” – Grant McCracken, brewer

 

Be sure to join us on Monday as we log-off and enjoy time with friends and family… in-person! Cheers!