For the Love of (Learning About) Beer
We’re proud of an important benchmark we recently hit at Samuel Adams. This milestone isn’t directly tied to brewing, but it’s certainly beer related. We’re excited to share that 16 members of our Samuel Adams team were recently named Certified Cicerones® after passing a rigorous day-long exam. That puts us at over 100 employees that have passed, with 115 in total!
If you aren’t familiar with the Cicerone Certification Program, it is a program that seeks to ensure that beer drinkers receive the best quality beer possible by designating experts in the field who are well versed in five focus areas:
- Beer Storage, Sales and Service
- Beer Styles and Culture
- Beer Tasting and Flavors
- Brewing Ingredients and Processes
- Pairing Beer with Food
Much like a sommelier is an expert in wine, Certified Cicerones® and Master Cicerones® are experts in beer who have to pass written and sampling exams to be labeled with this distinction.
Studying isn’t anything new for us though… training has been engrained in our culture from the earliest days of the brewery. Jim believes that the more you know and understand about beer, the more you’ll appreciate craft beer. This passion for beer is why we have robust beer and brewing training programs for our employees (yes – even for the folks in finance and IT) including specific Cicerone Certification Program trainings.
All new employees at Boston Beer, no matter what their role is, start their careers off with a week-long intensive orientation program focused on everything from beer ingredients, the brewing process, beer styles, identifying “off favors” in beer and the reasons why, and even pairing foods with different Samuel Adams beer styles. Need help setting up your home kegerator? Chances are our Account Payable manager in Finance can help you.
Congratulations to our newest batch of Certified Cicerones® and cheers to being passionate (and knowledgeable) about beer! More than 600 of our employees have passed the Cicerone Level 1 Beer Server Exam, so we look forward to adding more Certified Cicerones® in the coming years.
Interested in learning more about the Certified Cicerone® program? Click here to learn more and get started.