Where to Pour One Forward

Pour One ForwardWe’re blown away by the outpouring of gratitude for our military heroes from our recent launch of Pour One Forward. People from coast-to-coast are joining our retail partners in thanking the men and women of the US military for their dedication to protecting the soul of what makes America so special.

Since you’re asking, here’s a running list of places you can go to #pouroneforward and help transitioning veterans find their next professional passion through American Dream U. We’ll update the list regularly and if we’ve left out your favorite place to #PourOneForward, just let us know and we’ll add it to the list. Cheers! Read More

Pour One Forward With Us!

Pour One ForwardAt Samuel Adams we show our gratitude to one another for a job well done with a cold beer and a heartfelt “thank you.” Starting today, we’re partnering with local bars and restaurants to salute our military friends who protect our freedom and independence every day through a program called Pour One Forward.

Between now and July 5, at participating locations, you can purchase two Samuel Adams Boston Lagers and leave one behind to be enjoyed by an active duty soldier or vet. You simply tell your server you’d like to “Pour One Forward” and he or she will give you a paper pint glass to write a note of thanks or special shout out to your favorite soldier or our military at large. Your server will hang it on the wall and when a soldier or vet comes in to that bar or restaurant, they can pull it down and exchange it for a cold pint of Boston Lager Read More

A Limited Release Collaboration Beer: Time Hop Porter

ChuckAlekWe are excited to announce the release of Samuel Adams Time Hop Porter™, a limited-edition hopped porter brewed in collaboration with San Diego based brewery, ChuckAlek Independent Brewers!

Husband and wife team at ChuckAlek, Grant Fraley and Marta Jankowski, are committed to their mission of making “Old School Beers for New School Palates.”  ChuckAlek’s brewery is based just outside of San Diego and they recently announced their official plans to open a second location in San Diego to be called, ChuckAlek Biergarten!

It has truly been an awesome year for Grant and Marta as they were also selected as the recipients of the Samuel Adams Brewing the American Dream Brewing and Business Experienceship. As part of the program, the ChuckAlek team came to our Boston Brewery in May to receive coaching from the our Brewery team and collaborate with us on a beer – Time Hop Porter.

“We learned so much about business planning and moving our brewery forward in the few days we had with the Sam Adams team,” Marta said about her time spent in Boston. “The advice and mentoring is already having a positive impact on our business as we look toward opening our next tasting room. Our favorite part about the whole experience was developing the recipe for Time Hop Porter and brewing the collaboration beer at the Boston Brewery.” Read More

Caputo Brother’s Creamery: A Q&A with the 2014 Samuel Adams Brewing the American Dream Pitch Room Competition Winners

While on their honeymoon, David and Rynn Caputo made a big decision; they would quit their Fortune 500-company jobs and enroll in culinary school in Calabria, Italy – they haven’t looked back since! Based in Spring Grove, PA, Caputo Brothers Creamery (named for their two young sons) makes the country’s only fermented cheese curds that can be stretched into fresh mozzarella cheeses, providing a high quality cheese product for cheese lovers and restaurants around the country.

The Caputos competed in (and won) our 2014  Brewing the American Dream Pitch Room Competition, which earned them a $10,000 business grant and extended business coaching and mentoring from our team. We had a chance to chat with Rynn about their cheese and how Brewing the American Dream is helping their growing business.

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Q: How did you and your husband get into cheese making?

A: Cheese making really found us. We had gone to culinary school in Italy and as part of our program, we spent time making cheese. At that point we weren’t like, “oh yeah this is what we’re going to do” – but basically, when we came back to the states, we couldn’t find the type of mozzarella that we had in Italy.  We started out of pure necessity – to have it at home for ourselves. We got a great response from our friends, so we started researching artisan cheese making and worked with master cheese makers in Italy to bring it to the states.

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2014 Brewing the American Dream Pitch Room Competition: Meet the Finalists

Entrepreneurs nationwide in the food, beverage, and craft brewing industries have been perfecting their two minute business pitches as part of our Brewing the American Dream Pitch Room Competition. This national contest offers small business owners the chance to win a $10,000 grant, extended coaching and mentorship from members of our team, and an opportunity to pitch their product to key retailers and buyers.

We’ve hosted four regional “Pitch Room” competitions this year in Chicago, Denver, Boston, and New York City. We’ve heard from a total of 23 small business owners who had just two minutes to pitch their products to a panel of expert judges ranging from members of the Sam Adams team (including Jim Koch), retailers, buyers, and business experts. Following the pitch, the small business owners were offered valuable feedback putting them one step closer to perfecting their sales pitch. When a small business is starting out, sometimes all they have is their pitch or their story, so improving this pitch goes a long way to enhance one’s selling abilities at the offset.

As a new element of the competition, we partnered with Entrepreneur magazine to host a “Wild Card” Competition, giving small business owners across the country that couldn’t attend a regional competition the chance to submit their best pitch by uploading a two minute pitch video online. Once we narrowed that pool down to X finalists, our drinkers helped us choose who would be moving on to the Pitch Room Finals (more on that below).

This year we have nine finalists who will be participating in the Brewing the American Dream Pitch Room Finals in New York City on December 4th!

Meet the finalists:

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Samuel Adams Brewing the American Dream Brewing & Business Experienceship: A Q&A with ChuckAlek Independent Brewers

As part of the Brewing the American Dream program, craft brewers nationwide have the opportunity to apply for the Samuel Adams Brewing & Business Experienceship. Through the Experienceship, each year one craft brewer is selected and provided the opportunity to experience extended coaching and mentoring from the Samuel Adams team, access to beer industry events, and the opportunity to brew a collaboration beer with us at the Boston Brewery.

2014 Samuel Adams Longshot American Home Brew Contest

This year’s Experienceship winner is founder and head brewer Grant Fraley and co-founder and CEO Marta Jankowska of ChuckAlek Independent Brewers. ChuckAlek Independent Brewers opened its doors in January of 2013 in Ramona, CA. Named after their grandfathers, Chuck and Alek, the brewery pulls some of the past into the present by creating “Old School Beers for New School Palates,” with a particular focus on porters and stouts. We had a chance to chat with them about how they got into the craft beer industry, what they’re currently brewing, and how Brewing the American Dream has had an impact on their brewery.

Q: How did you get into brewing?

A (Grant): I got started brewing at home several years ago when I first moved to San Diego.  I got interested in doing more European and classic styles while pursuing my master’s degree in Geographic Information Science over in Germany and Austria.

Q: When did you make the jump into starting your own brewery?

A (Grant):  Marta and I were really interested in exploring different styles of beer that weren’t readily available in San Diego. You can get triple IPAs, double IPAs, black IPAs – they’re all so prevalent. We were brewing a lot of British and German styles at home and we were like hey – this isn’t really being done, so there was a good opportunity to bring underrepresented styles to San Diego craft beer drinkers. We opened ChuckAlek Independent Brewers with help from friends and family, but most of it we built out on our own, including the brew house.

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How Samuel Adams Brewing the American Dream is Helping Food and Beverage Businesses Become Pitch Perfect

In 2008, when we launched our Samuel Adams Brewing the American Dream program, we imagined that new food and beverage business owners would benefit greatly from access to all kinds of coaching – from how to procure ingredients, to marketing opportunities like how to create a compelling label and website, to addressing a variety of legal issues, and even leasing commercial space. But what we didn’t anticipate is that so many would want help figuring out the best way to tell their own story – essentially becoming “pitch ready” for some of our country’s biggest retailers.

As part of our program, we host Speed Coaching events across the country where business owners receive advice from Samuel Adams employee-volunteers representing a range of business functions. At every event from coast to coast, our coaches, who have a wide range of expertise, were being asked the same questions:

“How can I pitch my product to a national supermarket chain?” or “How can I get a restaurant to use my product as a new ingredient?”

So we decided to help.

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Q&A with Small Business Owner & Brewing the American Dream Loan Recipient Edward Belden of Peddler’s Creamery

The many business challenges that our founder Jim Koch faced when starting Samuel Adams, became the inspiration for creating our Samuel Adams Brewing the American Dream program.  Through the program, we partner with microlender Accion to provide access to capital and much-needed nuts and bolts business advice to small business owners just starting out in the food and beverage industry to help give them the support Jim wished he would have had early on.

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We ask you to join us in supporting small businesses this holiday season, especially on Small Business Saturday. Here is a list of business owners in our program and be sure to check out featured products on Pinterest.

Recently, we had the opportunity to chat with small business owner Edward Belden, founder of LA based Peddler’s Creamery. Peddler’s Creamery produces high quality artisan bicycle-churned organic dairy and non-dairy ice cream and frozen desserts that features local ingredients. Edward Belden received a loan from Samuel Adams Brewing the American Dream to help fund his start-up equipment for his unique fresh churned ice cream and supplies.  He has participated in numerous speed coaching events and was even featured on the bottom of our Boston Lager 6-packs.

Here’s what Edward had to say about the idea behind his business, the importance of being involved in the community, and some of the best business advice he has received:

Q: Where did the idea for Peddler’s Creamery come from?

A: I loved making ice cream, eating ice cream, and riding bicycles. I was riding my bike past an ice cream place soon after graduating college and the idea to put them all together popped into my head!

Q: What are the benefits of fresh churned ice cream?

A: It allows us to use fresher local ingredients. You can also have more unique flavors that you might not have in a typical ice cream shop experience. It’s also fun to have customers participate in the process by getting their own chance to peddle the bicycle that churns the ice cream.

Q: 5% of profits from Peddler’s Creamery go to social and environmental causes. Which organizations have benefited from this and why do you think it is important for your business to invest in the community in this way?

A: We have worked with Habitat for Humanity, LA County Bicycle Coalition, and Downtown Women’s Center. Where are in an area in LA that is trying to help a lot of people transition out of homelessness and we feel it is really important to invest in the community. On Small Business Saturday we are going to be hosting our first Churning for Charity event and donating the ice cream volunteers make to the Downtown Women’s Center.

Q: What was the biggest challenge you faced when starting your business?

A: One of the biggest challenges we faced was finding funding. There is a lot you can do on your own – you can create recipes and have an amazing product, but you need to be able to create your own capital. Having the opportunity to work with a company like Samuel Adams was incredibly helpful.

Q: How has Brewing the American Dream helped your business?

A: Knowing that there was capital and additional support coming in through the program was super helpful and the network we have developed is incredibly powerful. Samuel Adams helped us get the word out about our business – we were featured on posters in bars in LA and also on the bottom of Boston Lager six packs. It was cool to be able to go to my local grocery store, pick up a six-pack of Sam Adams, and show it to my friends.

Q: What advice do you have for entrepreneurs in the food and beverage industry who are just starting out?

A: I think the best advice is something I got from a friend of mine – follow your passion and jump in. Don’t be afraid to take make your own path.

Want to learn more about Peddler’s Creamery? Check out their website.

Celebrate Small Business Saturday with Samuel Adams Brewing the American Dream

BTAD logoThe many business challenges that our founder Jim Koch faced when starting Samuel Adams became the inspiration for starting our Samuel Adams Brewing the American Dream program.  Through the program, we partner with Accion to provide access to capital and much-needed nuts and bolts business advice to entrepreneurs just starting out in the food and beverage industry to help give them the support Jim wished he would have had early on.

As the holidays draw near, we hope everyone considers supporting our small business partners to round out their shopping list.

We ask you to join us in supporting small businesses this holiday season, especially on Small Business Saturday.

Here’s how you can participate with us:

Touring the Boston Brewery this week? All of the donations from the complimentary tour will go towards the Brewing the American Dream fund. Be sure to check our website for holiday hours.

In Boston but can’t make it to the brewery? Order a Samuel Adams Boston Brick Red on tap at participating locations. We donate a percentage of the proceeds to the Brewing the American Dream fund for every keg sold.

We encourage you to check out our Brewing the American Dream Business Directory to find a small business participating in the program near you.  We’re also featuring products from Brewing the American Dream participants on Pinterest.

Brewing the American Dream Pitch Room Competition

These past few months we’ve been traveling across the country meeting with small business owners in the food and beverage industry. Although this time, we’re not sourcing ingredients for a new beer. Entrepreneurs nationwide have been perfecting their two minute pitch to expert judges as part of our Pitch Room Competition which offers the chance to win a $10,000 grant, extended coaching and mentorship from The Boston Beer Company, and an opportunity to pitch their product to key retailers and buyers.

In partnership with Accion, we’ve hosted four “Pitch Room” competitions this year  in San Francisco, Denver,  Boston, and New York City. We’ve heard from 25 small business owners who had the opportunity to pitch their products in just two minutes to a panel of expert judges ranging from members of the Samuel Adams senior leadership team (including Jim Koch), retailers, buyers, and business experts. Following the pitch, business owners were offered valuable feedback putting them one step closer to perfecting their sales pitch.

Meet the finalists…

Sasm Adams Coaching30Cole Meeker, owner of San Francisco based Sea of Change Trading Company,  impressed the judges with his baked seaweed snacks. They come in a variety of different flavors including Thai BBQ and Maple Sea Bakin’. Cole’s dedication to keeping his ingredients fresh and all natural made him the judge’s pick.

Lindita winnerLindita Torres-Winter was the winner at the Denver “Pitch Room” event. As owner of Lindita’s Salsa, she has developed a salsa mix that gives you fresh salsa – all you need to do is add the tomatoes. Lindita grew up as a farm worker and picked tomatoes as a child. She created her authentic mixes based upon her Hispanic culture and heritage.

SamPitchRoom_437_LowResMichael Fairbrother of Londonderry, NH won the Boston “Pitch Room” event with his pitch of Moonlight Meadery. Michael became passionate about mead way back in 1995 when he tried it for the first time – since then, he has opened his own meadery that offers a variety of different styles of mead. Michael has extensive knowledge about mead and is dedicated to experimenting with his craft.

doves_figsRobin Cohen, owner of Doves and Figs based in Arlington, MA was a finalist at the Boston event and she will also be joining us in the finals. Robin produces delicious jams and all natural fruit spreads made with all locally grown products  made with no preservatives and made in small batches. The Boston judges loved her family story and her passion for her product.

BrewlaBrother and sister duo Daniel and Rebecca Dengrove, owners of New York based Brewla Bars, were the winners of the New York City Pitch Room event. Their all natural frozen bars made with craft brewed ingredients impressed the judges.

Lucca headshot editedCatherine Oddenino and Ruthie Vishlitzky, owners of New York based Luca & Bosco, were finalists at the New York City event. Their commitment to using all natural ingredients for their high quality ice cream.

The winners from our regional events have been invited to compete  in the “Pitch Room” finals at the Boston Brewery on December 9th – stay tuned for more details and may the best pitch win!

Holiday Cookies Baked with Winter Lager!

Winter Lager Pour ShotBaking cookies around the holidays is a Samuel Adams favorite among our brewers. And like all our favorite things, we take to it the only way we know how – by adding beer! While we know a thing or two about brewing, we tapped some real baking professionals for ideas on how to create this year’s batch of Samuel Adams Winter Lager cookies.

We’re excited to collaborate with LuLu’s Sweet Shoppe of Boston and Colonel De Gourmet Herbs and Spices of Cincinnati – both proud participants in our Samuel Adams Brewing the American Dream program – to create our Winter Lager cookie recipe. While the recipe comes courtesy of Sandy Russo at LuLu’s Sweet Shoppe, Colonel De Gourmet Herbs and Spices provided the spices we needed to add the holiday flavor.

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