Stay Cool this Summer with Boston Lager and Summer Ale Infused “Brewsicles”

Summer Ale BarThere’s no better way to enjoy summers on the beach than with a cooler stocked with the staples – Boston Lager, Summer Ale and Porch Rocker. But this summer, we have a new recipe that will surprise y our friends at a backyard BBQ.  It’s surprised ours! Enter Summer Ale and Boston Lager-infused “brewscicles.”

With the help of dynamic sibling duo Daniel and Rebecca Dengrove of Brewla Bars, who we first met at our Brewing the American Dream Pitch Room Contest (they won, BTW!), we capture all the great flavors of Summer Ale and Boston Lager and infused them into three easy popsicle recipes.  Simple and easy so you can make them at home. Read More

How Samuel Adams Brewing the American Dream is Helping Food and Beverage Businesses Become Pitch Perfect

In 2008, when we launched our Samuel Adams Brewing the American Dream program, we imagined that new food and beverage business owners would benefit greatly from access to all kinds of coaching – from how to procure ingredients, to marketing opportunities like how to create a compelling label and website, to addressing a variety of legal issues, and even leasing commercial space. But what we didn’t anticipate is that so many would want help figuring out the best way to tell their own story – essentially becoming “pitch ready” for some of our country’s biggest retailers.

As part of our program, we host Speed Coaching events across the country where business owners receive advice from Samuel Adams employee-volunteers representing a range of business functions. At every event from coast to coast, our coaches, who have a wide range of expertise, were being asked the same questions:

“How can I pitch my product to a national supermarket chain?” or “How can I get a restaurant to use my product as a new ingredient?”

So we decided to help.

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Samuel Adams Brewing the American Dream Pitch Room Competition: Congratulations to our Winners!

We traveled across the country meeting amazing small business owners in the food and beverage industry as part of our Samuel Adams Brewing the American Dream Pitch Room Contest.

Entrepreneurs in the food and beverage industry nationwide perfected their two minute pitch to over 25 expert judges. The yearlong competition culminated in our Finals at the Samuel Adams Boston Brewery on December 9th. Finalists from the San Francisco, Denver, New York, and Boston areas competed for the chance to be awarded a $10,000 grant and extended coaching and mentorship from Samuel Adams employees.

Congratulations to our overall winners, Daniel and Rebecca Dengrove, owners of New York based Brewla Bars. Daniel and Rebecca impressed the judges with their unique spin on the classic popsicle with all natural and fresh brewed ingredients.

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We also launched a People’s Choice Contest on Facebook prior to the final Pitch Competition. The finalists competed to promote their business to their social media networks to achieve the most votes and likes.

Catherine Oddenino and Ruthie Vishlitzky, owners of New York based Luca & Bosco tapped into their extensive networks to take the first win as the People’s Choice Award Winners.

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Give us your Best Pitch!

Are you a small business owner in the food or beverage industry with a passion for your product? Stay tuned to see where our competition is headed in 2014 and show the judges what you’ve got!