Cheers to Small Business Saturday!

BTADSamuel Adams is celebrating 31 years of brewing, and despite our success, our Founder and Brewer Jim Koch hasn’t forgotten how hard it is to start and run a successful small business. That’s why in 2008, Jim created our company’s philanthropy program, Samuel Adams Brewing the American Dream.

Brewing the American Dream provides craft food, beverage, and brewing business owners with the two essential ingredients for success and that Jim didn’t have when he started brewing Samuel Adams Boston Lager in his kitchen: financing and real-world business advice.

This Saturday, November 28th is Small Business Saturday and and we encourage you to  join us in in stepping out to shop local and support small food and beverage entrepreneurs across the country. Read More

A Limited Release Collaboration Beer: Time Hop Porter

ChuckAlekWe are excited to announce the release of Samuel Adams Time Hop Porter™, a limited-edition hopped porter brewed in collaboration with San Diego based brewery, ChuckAlek Independent Brewers!

Husband and wife team at ChuckAlek, Grant Fraley and Marta Jankowski, are committed to their mission of making “Old School Beers for New School Palates.”  ChuckAlek’s brewery is based just outside of San Diego and they recently announced their official plans to open a second location in San Diego to be called, ChuckAlek Biergarten!

It has truly been an awesome year for Grant and Marta as they were also selected as the recipients of the Samuel Adams Brewing the American Dream Brewing and Business Experienceship. As part of the program, the ChuckAlek team came to our Boston Brewery in May to receive coaching from the our Brewery team and collaborate with us on a beer – Time Hop Porter.

“We learned so much about business planning and moving our brewery forward in the few days we had with the Sam Adams team,” Marta said about her time spent in Boston. “The advice and mentoring is already having a positive impact on our business as we look toward opening our next tasting room. Our favorite part about the whole experience was developing the recipe for Time Hop Porter and brewing the collaboration beer at the Boston Brewery.” Read More

Celebrate Small Businesses and Game Day with Boston Lager Cupcakes

We’re sad to see another season of football come to an end, but we’re really excited to enjoy the big game. While it is a big weekend for our hometown team, it’s also a big weekend for Carlene O’Garro, our very first Brewing the American Dream loan recipient and owner of local bakery and cafe Delectable Desires.

Please join us at 1PM on Friday, January 30th for a ribbon cutting ceremony to celebrate the grand opening of her brick and mortar shop located at 1755 Centre Street West Roxbury, MA with some very special guests – our founder and brewer Jim Koch, and Mayor Marty Walsh. Be one of the first 100 people to arrive and you’ll receive a Samuel Adams Boston Lager Cupcake on the house!

Can’t make it to the event? Here’s how you can make them at home:

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Caputo Brother’s Creamery: A Q&A with the 2014 Samuel Adams Brewing the American Dream Pitch Room Competition Winners

While on their honeymoon, David and Rynn Caputo made a big decision; they would quit their Fortune 500-company jobs and enroll in culinary school in Calabria, Italy – they haven’t looked back since! Based in Spring Grove, PA, Caputo Brothers Creamery (named for their two young sons) makes the country’s only fermented cheese curds that can be stretched into fresh mozzarella cheeses, providing a high quality cheese product for cheese lovers and restaurants around the country.

The Caputos competed in (and won) our 2014  Brewing the American Dream Pitch Room Competition, which earned them a $10,000 business grant and extended business coaching and mentoring from our team. We had a chance to chat with Rynn about their cheese and how Brewing the American Dream is helping their growing business.

caputo bros

Q: How did you and your husband get into cheese making?

A: Cheese making really found us. We had gone to culinary school in Italy and as part of our program, we spent time making cheese. At that point we weren’t like, “oh yeah this is what we’re going to do” – but basically, when we came back to the states, we couldn’t find the type of mozzarella that we had in Italy.  We started out of pure necessity – to have it at home for ourselves. We got a great response from our friends, so we started researching artisan cheese making and worked with master cheese makers in Italy to bring it to the states.

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2014 Brewing the American Dream Pitch Room Competition: Meet the Finalists

Entrepreneurs nationwide in the food, beverage, and craft brewing industries have been perfecting their two minute business pitches as part of our Brewing the American Dream Pitch Room Competition. This national contest offers small business owners the chance to win a $10,000 grant, extended coaching and mentorship from members of our team, and an opportunity to pitch their product to key retailers and buyers.

We’ve hosted four regional “Pitch Room” competitions this year in Chicago, Denver, Boston, and New York City. We’ve heard from a total of 23 small business owners who had just two minutes to pitch their products to a panel of expert judges ranging from members of the Sam Adams team (including Jim Koch), retailers, buyers, and business experts. Following the pitch, the small business owners were offered valuable feedback putting them one step closer to perfecting their sales pitch. When a small business is starting out, sometimes all they have is their pitch or their story, so improving this pitch goes a long way to enhance one’s selling abilities at the offset.

As a new element of the competition, we partnered with Entrepreneur magazine to host a “Wild Card” Competition, giving small business owners across the country that couldn’t attend a regional competition the chance to submit their best pitch by uploading a two minute pitch video online. Once we narrowed that pool down to X finalists, our drinkers helped us choose who would be moving on to the Pitch Room Finals (more on that below).

This year we have nine finalists who will be participating in the Brewing the American Dream Pitch Room Finals in New York City on December 4th!

Meet the finalists:

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Samuel Adams Brewing the American Dream Brewing & Business Experienceship: A Q&A with ChuckAlek Independent Brewers

As part of the Brewing the American Dream program, craft brewers nationwide have the opportunity to apply for the Samuel Adams Brewing & Business Experienceship. Through the Experienceship, each year one craft brewer is selected and provided the opportunity to experience extended coaching and mentoring from the Samuel Adams team, access to beer industry events, and the opportunity to brew a collaboration beer with us at the Boston Brewery.

2014 Samuel Adams Longshot American Home Brew Contest

This year’s Experienceship winner is founder and head brewer Grant Fraley and co-founder and CEO Marta Jankowska of ChuckAlek Independent Brewers. ChuckAlek Independent Brewers opened its doors in January of 2013 in Ramona, CA. Named after their grandfathers, Chuck and Alek, the brewery pulls some of the past into the present by creating “Old School Beers for New School Palates,” with a particular focus on porters and stouts. We had a chance to chat with them about how they got into the craft beer industry, what they’re currently brewing, and how Brewing the American Dream has had an impact on their brewery.

Q: How did you get into brewing?

A (Grant): I got started brewing at home several years ago when I first moved to San Diego.  I got interested in doing more European and classic styles while pursuing my master’s degree in Geographic Information Science over in Germany and Austria.

Q: When did you make the jump into starting your own brewery?

A (Grant):  Marta and I were really interested in exploring different styles of beer that weren’t readily available in San Diego. You can get triple IPAs, double IPAs, black IPAs – they’re all so prevalent. We were brewing a lot of British and German styles at home and we were like hey – this isn’t really being done, so there was a good opportunity to bring underrepresented styles to San Diego craft beer drinkers. We opened ChuckAlek Independent Brewers with help from friends and family, but most of it we built out on our own, including the brew house.

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Celebrate Oktoberfest with Beer and Pretzels Paired with Samuel Adams Smoked OctoberFest German Mustard

Snyders with MustardBeer and pretzels always go well together – but that is particularly true this time of year as we raise our steins to celebrate Oktoberfest!

Kris Schoenberger, owner and grill master at BBQ’d Productions, a small business that participates in our Brewing the American Dream program, put together a really great mustard recipe to enjoy with pretzels made with our OctoberFest beer.

Don’t have time to make your own pretzels?  Don’t worry – we tested out the mustard recipe with Snyder’s of Hanover limited edition Oktoberfest pretzels, which you should of course pair with our OctoberFest beer! A great pairing to Prost with!

Ingredients for Kris’ mustard:

  • 1 1/2 Cups Octoberfest Beer
  • 1 Cup Brown Mustard Seeds
  • 1 Cup Water
  • 1/2 Cup Malt Vinegar
  • 1/2 Cup brown sugar
  • 1/4 Cup dry yellow mustard
  • 1 TBSP onion Powder
  • 1 TBSP Garlic Powder
  • 1 TBSP Hickory Smoke Flavoring
  • 1 TBSP Black Pepper


Mix the OctoberFest beer and brown mustard seeds in a pot on the stove, bring to a boil and then simmer for 20 minutes. After simmering, turn off heat and allow the seeds to soak in the beer for one hour.

Pour seed and beer mixture into a blender and puree until you reach a smooth consistency, with a little grain still left.

In a mixing bowl, mix together the water and malt vinegar and then add the dry mustard, brown sugar, onion powder, garlic powder, hickory smoke flavoring, and black pepper.

Take the mixture from the mixing bowl and mix well with the OctoberFest and brown mustard seed puree.

Pour into a glass jar or container. The mustard will remain good for up to one month as long as it is stored in the refrigerator.

Boston Lager Smoked Gouda Cheeseburgers: A Recipe from BBQ’d Productions

Lager and burgerCraft beer is one of the most important ingredients you need to celebrate Independence Day this weekend.  And we’re not just talking about drinking beer.  We’re cooking with it too.

While you’re firing up the grills and celebrating July 4th, check out a recipe for a burger topped with smoked Gouda and beer caramelized onions from Brewing the American Dream program participant Kris Schoenberger, owner of BBQ’d Productions:

Beer Cheese Topping:

2 Tablespoons of Salted Butter

2 Tablespoons of Flour

½ Bottle of Sam Adams Boston Lager

4oz Shredded Smoked Gouda Cheese

½ Teaspoon of Mustard

½ Teaspoon of Worcestershire Sauce

Cayenne Pepper to Taste (Depends on how spicy you like)


1. Melt butter in a pan over medium-low heat

2. When it bubbles and foams, add the flour and whisk together to form a paste.

3. Cook, whisking constantly, until the mixture turns from white to light tan.

4. Gradually whisk in the beer and slowly add the cheese, continuing to whisk until you have a thick cheese sauce. Stir in Cayenne.  Remove from heat and set aside until ready to use. You may need to reheat before serving.

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Celebrate American Craft Beer Week With Us!

American Craft Beer Week is next week, and we’ll be celebrating all week long with some pretty special events at the Boston Brewery! Check out what we have going on and be sure to RSVP to join us in celebrating Craft Beer Week!:

Growler Launch Party

Monday, May 12th 5:00PM – 8:00PM

Celebrate the kick-off of American Craft Beer Week with us at the brewery as we officially launch our long awaited growler program! Now you can pick up the freshest Sam Adams beer to enjoy at home. We will be featuring specialty styles that we brewed just for American Craft Beer Week that will only be available here at the brewery as well as some traditional favorites.

You will be able to sample a few different styles of beers and enjoy pretzels from the Boston Pretzel Company and cupcakes from Lulu’s Sweet Shoppe, two local beneficiaries of our Brewing the American Dream program. If you give a $10 donation to our Brewing the American Dream program, you will receive a free growler!

RSVP here

Nano Brewery Tour

Tuesday, May 13th 5:30PM – 7:30PM

Our nano brewery is essentially a mini brewery (10 gallon system) where our brewers stretch their creativity and innovation. Working on a small scale, we do a lot of experimentation here. This is the first time ever that we have opened up our nano brewery to the public and we’re excited to have our nano brewers Grant McCracken and Eryn Bottens show you around!

RSVP here

Stout Night

Wednesday, May 14th 6:00PM – 7:30PM

One of our brewers Seth Adams will do a guided tasting of a variety of Samuel Adams stout styles, including Samuel Adams Nitro Stout. Attendees will also receive a Samuel Adams Stout glass. We will also have cookies from local Brewing the American Dream beneficiary Delectable Desires.

RSVP here

Summer Styles, BBQ, and Bluegrass Night

Thursday, May 15th 5:00PM – 8:00PM

Join us as we break out our Summer Favorites Brews and pair them with live bluegrass music from the Goodtime String Band and BBQ from Blue Ribbon BBQ!

RSVP here

IPA Open Taps Night

Friday, May 16th 45 Minute timeslots between 3:00PM – 7:00PM

Join us as we pair cheeses from our local Samuel Adams Brewing the American Dream small business beneficiary, City Feed, with a variety of our IPAs, including our new Rye IPA, Roggen Wolf. We will also have a coffee IPA that was brewed exclusively for this event available for sale in growlers.

RSVP here

Not in the greater Boston area? We have plenty of tap takeovers happening all over the country to celebrate American Craft Beer Week! Check out our Events page to see if there is an event near you.

How Samuel Adams Brewing the American Dream is Helping Food and Beverage Businesses Become Pitch Perfect

In 2008, when we launched our Samuel Adams Brewing the American Dream program, we imagined that new food and beverage business owners would benefit greatly from access to all kinds of coaching – from how to procure ingredients, to marketing opportunities like how to create a compelling label and website, to addressing a variety of legal issues, and even leasing commercial space. But what we didn’t anticipate is that so many would want help figuring out the best way to tell their own story – essentially becoming “pitch ready” for some of our country’s biggest retailers.

As part of our program, we host Speed Coaching events across the country where business owners receive advice from Samuel Adams employee-volunteers representing a range of business functions. At every event from coast to coast, our coaches, who have a wide range of expertise, were being asked the same questions:

“How can I pitch my product to a national supermarket chain?” or “How can I get a restaurant to use my product as a new ingredient?”

So we decided to help.

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Celebrate Small Business Saturday with Samuel Adams Brewing the American Dream

BTAD logoThe many business challenges that our founder Jim Koch faced when starting Samuel Adams became the inspiration for starting our Samuel Adams Brewing the American Dream program.  Through the program, we partner with Accion to provide access to capital and much-needed nuts and bolts business advice to entrepreneurs just starting out in the food and beverage industry to help give them the support Jim wished he would have had early on.

As the holidays draw near, we hope everyone considers supporting our small business partners to round out their shopping list.

We ask you to join us in supporting small businesses this holiday season, especially on Small Business Saturday.

Here’s how you can participate with us:

Touring the Boston Brewery this week? All of the donations from the complimentary tour will go towards the Brewing the American Dream fund. Be sure to check our website for holiday hours.

In Boston but can’t make it to the brewery? Order a Samuel Adams Boston Brick Red on tap at participating locations. We donate a percentage of the proceeds to the Brewing the American Dream fund for every keg sold.

We encourage you to check out our Brewing the American Dream Business Directory to find a small business participating in the program near you.  We’re also featuring products from Brewing the American Dream participants on Pinterest.

Brewing the American Dream Pitch Room Competition

These past few months we’ve been traveling across the country meeting with small business owners in the food and beverage industry. Although this time, we’re not sourcing ingredients for a new beer. Entrepreneurs nationwide have been perfecting their two minute pitch to expert judges as part of our Pitch Room Competition which offers the chance to win a $10,000 grant, extended coaching and mentorship from The Boston Beer Company, and an opportunity to pitch their product to key retailers and buyers.

In partnership with Accion, we’ve hosted four “Pitch Room” competitions this year  in San Francisco, Denver,  Boston, and New York City. We’ve heard from 25 small business owners who had the opportunity to pitch their products in just two minutes to a panel of expert judges ranging from members of the Samuel Adams senior leadership team (including Jim Koch), retailers, buyers, and business experts. Following the pitch, business owners were offered valuable feedback putting them one step closer to perfecting their sales pitch.

Meet the finalists…

Sasm Adams Coaching30Cole Meeker, owner of San Francisco based Sea of Change Trading Company,  impressed the judges with his baked seaweed snacks. They come in a variety of different flavors including Thai BBQ and Maple Sea Bakin’. Cole’s dedication to keeping his ingredients fresh and all natural made him the judge’s pick.

Lindita winnerLindita Torres-Winter was the winner at the Denver “Pitch Room” event. As owner of Lindita’s Salsa, she has developed a salsa mix that gives you fresh salsa – all you need to do is add the tomatoes. Lindita grew up as a farm worker and picked tomatoes as a child. She created her authentic mixes based upon her Hispanic culture and heritage.

SamPitchRoom_437_LowResMichael Fairbrother of Londonderry, NH won the Boston “Pitch Room” event with his pitch of Moonlight Meadery. Michael became passionate about mead way back in 1995 when he tried it for the first time – since then, he has opened his own meadery that offers a variety of different styles of mead. Michael has extensive knowledge about mead and is dedicated to experimenting with his craft.

doves_figsRobin Cohen, owner of Doves and Figs based in Arlington, MA was a finalist at the Boston event and she will also be joining us in the finals. Robin produces delicious jams and all natural fruit spreads made with all locally grown products  made with no preservatives and made in small batches. The Boston judges loved her family story and her passion for her product.

BrewlaBrother and sister duo Daniel and Rebecca Dengrove, owners of New York based Brewla Bars, were the winners of the New York City Pitch Room event. Their all natural frozen bars made with craft brewed ingredients impressed the judges.

Lucca headshot editedCatherine Oddenino and Ruthie Vishlitzky, owners of New York based Luca & Bosco, were finalists at the New York City event. Their commitment to using all natural ingredients for their high quality ice cream.

The winners from our regional events have been invited to compete  in the “Pitch Room” finals at the Boston Brewery on December 9th – stay tuned for more details and may the best pitch win!

Holiday Cookies Baked with Winter Lager!

Winter Lager Pour ShotBaking cookies around the holidays is a Samuel Adams favorite among our brewers. And like all our favorite things, we take to it the only way we know how – by adding beer! While we know a thing or two about brewing, we tapped some real baking professionals for ideas on how to create this year’s batch of Samuel Adams Winter Lager cookies.

We’re excited to collaborate with LuLu’s Sweet Shoppe of Boston and Colonel De Gourmet Herbs and Spices of Cincinnati – both proud participants in our Samuel Adams Brewing the American Dream program – to create our Winter Lager cookie recipe. While the recipe comes courtesy of Sandy Russo at LuLu’s Sweet Shoppe, Colonel De Gourmet Herbs and Spices provided the spices we needed to add the holiday flavor.

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