#CheersToYou262: Boston 26.2 Brew Returns

We’ve been experiencing (nearly) record snowfall here in Boston this winter, and we’re all ready for signs of spring. One of the momentous occasions that lets us know spring has finally arrived is the Boston Marathon, which has been celebrated on Patriot’s Day for more than 100 years.

This is especially meaningful for me because I had the official release of my first batch of Samuel Adams Boston Lager to the public on Patriots Day in 1985.  About half of our first 25 bars were within three blocks of the finish line.  So, the Marathon’s finish line was my starting line.

This is our fourth year as a proud sponsor of the Boston Marathon, and for the fourth year in a row we are brewing a commemorative beer for the race – Boston 26.2 Brew – to toast the runners and spectators.


Yesterday, we tapped the very first keg of Boston 26.2 Brew at Back Bay Social Club, a bar that shares an address with the race course. I was joined by Christopher Laudani, the bartender who inspired the city (and a lot of folks on the Internet) when he shoveled the Boston Marathon finish line during a blizzard on January 27th. We were also joined by Tom Grilk, Executive Director of The Boston Athletic Association. After seeing Chris’ dedication and passion, we knew we wanted him to help us celebrate the return of this very special beer.

Read More

A Special Brew to Commemorate this Year’s Boston Marathon

The Boston Marathon has been a cherished tradition in our hometown for well over a hundred years. It is a unique athletic event, open to athletes from all countries, backgrounds, genders, and beliefs. It is also a celebration of the city of Boston, as hundreds of thousands of spectators line the race route to cheer for the commitment, determination, and stamina of the participants.

This is our third year as a proud sponsor of the Boston Marathon, and for the third year in a row we are brewing a commemorative beer for the race – Boston 26.2 Brew – to toast the runners and spectators.

Last year, following the tragic events that took place on race day, we committed to donating all of the profits from the sale of the beer to The Greg Hill Foundation, which provided immediate support to survivors of the Boston Marathon tragedy and their families. This year, we are continuing our commitment and again will donate all profits from the sale of Boston 26.2 Brew to The Greg Hill Foundation for the ongoing needs of the survivors and their families.

This year is especially meaningful to me as we were able to host some of the families that had been impacted by the tragedy, at our brewery, to brew one of the first batches of Boston 26.2 Brew. It was truly an honor for us to all come together to brew this special beer and it was a fun and memorable day for everyone.

boston strong 1

We’re proud to be a part of the Boston community and know this this year will be the biggest and most meaningful marathon the city of Boston has ever seen. I look forward to raising a pint and celebrating the runners, spectators, and all Bostonians on this momentous day.

About The Commemorative Brew:

Boston 26.2 Brew is a Gose style beer, which offers a lighter body with a slightly lower alcohol level (4.5%) than many of our other styles, and is fitting for those either running in the race or cheering on their favorite runners on race day. The brew has light cereal notes from malted and unmalted wheat, rounded out by a spicy, peppery character with a soft mineral quality from a touch of salt.

The brew is available on draft now for a limited time and will be served at select bars and restaurants along the race course and in Boston (see below for a list of bars and restaurants). The special batch from our “Brew Day” will be available only at our Boston Brewery at a fundraising event on Wednesday, 3/26. RSVP here.

Where Boston 26.2 Brew is being poured:

Read More

Samuel Adams Octoberfest Celebration to Raise Funds for Boston Marathon Victims

edited ofest photoWe are excited to announce that we will be partnering with The Greg Hill Foundation to host a Celebrity Stein Hoist at our annual Octoberfest event on Friday, Sept. 13 at the Park Plaza Castle!  Former players from the Boston Red Sox, Bruins, Celtics and New England Patriots will go head to head—or stein to stein—to compete in a traditional stein hoisting competition to raise money for Boston Marathon victims.

So, who will these athletes turned hoisters be?

Joe Andruzzi, former New England Patriots offensive lineman
Dana Barros, former Boston Celtics point guard
Lou Merloni, radio personality and former Boston Red Sox second baseman
Bob Sweeney, former Boston Bruins center

We will also be joined by Greg Hill, founder of The Greg Hill Foundation and host of WAAF’s Hill-Man Morning Show.

Need more reason to join us?  We will also be offering a very unique tasting booth. For a $10 donation to the Greg Hill Foundation, you can sample Utopias, one of the strongest beers in the world (29% ABV).  According to Jim, ” Utopias invokes the flavors of rich vintage port, fine Cognac or aged sherry, while feeling surprisingly light on the palate.” It’s a tasting experience you won’t soon forget.

Tickets for both Friday night and Saturday’s all day Octoberfest Celebration are on sale now.  It’s a release party, and a celebration of all things good about beer, brewing and Octoberfest in Boston.  The event will feature more than 15 specialty beer styles, stein hoisting competitions, food and beer pairings, giveaways and more!


Supporting Our BostonStrong Community

SAM_BAA_Marathon_Banner_skyline[2]The Boston Marathon has been a cherished tradition in our hometown for more than 100 years. It is a unique athletic event. There is no winning or losing team. It is open to athletes from all countries, backgrounds genders and beliefs. Hundreds of thousands of greater Bostonians line the race route to cheer for the commitment and stamina of all the runners. It is also a celebration of the city of Boston, personal achievement and communal philanthropy.

Samuel Adams is a proud sponsor of the Boston Marathon.  The race is a part of what it means to be a Bostonian and the holiday, Patriot’s Day, is a uniquely Massachusetts holiday which holds special meaning for us as Americans, Massachusetts residents, brewers of Samuel Adams and me personally.  Patriot’s Day commemorates the beginning of the American Revolution led by Samuel Adams our namesake, a defender of liberty and revolutionary leader.  It was also on this holiday in 1985 that I first delivered Samuel Adams to bars throughout Boston from my station wagon.  I have always thought of Patriots Day as our holiday here at The Boston Beer Company. Read More

Finding Samuel Adams® Boston 26.2 Brew in Boston

Boston 262 Brew LogoWith one of the most revered and challenging races in the world quickly approaching, we’re happy to announce that we are brewing our Samuel Adams Boston 26.2 Brew again this year to celebrate the running of the 117th Boston Marathon®.

The beer is going to be available EXCLUSIVELY at official race-related events, as well as at the following bars and restaurants along the Marathon route and in the Greater-Boston Area (see up-to-date list below). Read More

Live… from the Brewery… It’s Marathon Tuesday!

Since last week, spirits here at the brewery have enjoyed quite the lift from the scores of Boston Marathon runners who have stopped in for tours. Pre-race attitudes were hopeful and confident, but after surviving Monday’s scorcher, our guests’ emotions were downright exuberant. Free beer has a funny way of doing that to people.

“Marathon Tuesday” (as we dubbed it) raced into the brewery with a flurry of excitement as we squeezed in two early tours before the day’s usual starting time of 10 a.m. (Fair warning: there will be plenty more bad running puns to come.) To salute our visitors, we arranged special tours for marathoners and their cheering sections to check out the brewery, pick up a commemorative 26.2 ounce (naturally) mug and, most importantly, share some Boston 26.2 Brew.

Considering the race day’s nearly 90-degree heat, it would be understandable to find surly, exhausted runners on Tuesday, but our guests of honor were just the opposite. Their infectious energy was inspiring, given that less than 24 hours before visiting they had pounded out 26.2 miles in record high heat. They even smiled when discussing the events of the previous day. Read More

Where can I find the Marathon Beer – Boston 26.2 Brew?

Hopefully by now you’ve heard that our brewers have been hard at work, training and preparing for the 2012 Boston Marathon.  Although Bob and Dean running up Heartbreak Hill is a great visual, it’s not quite what you think.

We’re the official beer sponsor of this year’s event, one of the most revered and challenging races in the world.  To celebrate the runners and their cheering fans, we announced that we’re brewing a special, commemorative beer – Samuel Adams® Boston 26.2 Brew.

Photo courtesy of Michael Casey

The beer is going to be available at many race-related events, as well as the following pubs and restaurants along the Marathon route and around Boston (see list below, or head over to the Find a Sam page).  Jim Koch rolled up his sleeves today and loaded the first kegs onto the truck today. Read More