A Special Brew to Commemorate this Year’s Boston Marathon

The Boston Marathon has been a cherished tradition in our hometown for well over a hundred years. It is a unique athletic event, open to athletes from all countries, backgrounds, genders, and beliefs. It is also a celebration of the city of Boston, as hundreds of thousands of spectators line the race route to cheer for the commitment, determination, and stamina of the participants.

This is our third year as a proud sponsor of the Boston Marathon, and for the third year in a row we are brewing a commemorative beer for the race – Boston 26.2 Brew – to toast the runners and spectators.

Last year, following the tragic events that took place on race day, we committed to donating all of the profits from the sale of the beer to The Greg Hill Foundation, which provided immediate support to survivors of the Boston Marathon tragedy and their families. This year, we are continuing our commitment and again will donate all profits from the sale of Boston 26.2 Brew to The Greg Hill Foundation for the ongoing needs of the survivors and their families.

This year is especially meaningful to me as we were able to host some of the families that had been impacted by the tragedy, at our brewery, to brew one of the first batches of Boston 26.2 Brew. It was truly an honor for us to all come together to brew this special beer and it was a fun and memorable day for everyone.

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We’re proud to be a part of the Boston community and know this this year will be the biggest and most meaningful marathon the city of Boston has ever seen. I look forward to raising a pint and celebrating the runners, spectators, and all Bostonians on this momentous day.

About The Commemorative Brew:

Boston 26.2 Brew is a Gose style beer, which offers a lighter body with a slightly lower alcohol level (4.5%) than many of our other styles, and is fitting for those either running in the race or cheering on their favorite runners on race day. The brew has light cereal notes from malted and unmalted wheat, rounded out by a spicy, peppery character with a soft mineral quality from a touch of salt.

The brew is available on draft now for a limited time and will be served at select bars and restaurants along the race course and in Boston (see below for a list of bars and restaurants). The special batch from our “Brew Day” will be available only at our Boston Brewery at a fundraising event on Wednesday, 3/26. RSVP here.

Where Boston 26.2 Brew is being poured:

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Samuel Adams Octoberfest Celebration to Raise Funds for Boston Marathon Victims

edited ofest photoWe are excited to announce that we will be partnering with The Greg Hill Foundation to host a Celebrity Stein Hoist at our annual Octoberfest event on Friday, Sept. 13 at the Park Plaza Castle!  Former players from the Boston Red Sox, Bruins, Celtics and New England Patriots will go head to head—or stein to stein—to compete in a traditional stein hoisting competition to raise money for Boston Marathon victims.

So, who will these athletes turned hoisters be?

Joe Andruzzi, former New England Patriots offensive lineman
Dana Barros, former Boston Celtics point guard
Lou Merloni, radio personality and former Boston Red Sox second baseman
Bob Sweeney, former Boston Bruins center

We will also be joined by Greg Hill, founder of The Greg Hill Foundation and host of WAAF’s Hill-Man Morning Show.

Need more reason to join us?  We will also be offering a very unique tasting booth. For a $10 donation to the Greg Hill Foundation, you can sample Utopias, one of the strongest beers in the world (29% ABV).  According to Jim, “ Utopias invokes the flavors of rich vintage port, fine Cognac or aged sherry, while feeling surprisingly light on the palate.” It’s a tasting experience you won’t soon forget.

Tickets for both Friday night and Saturday’s all day Octoberfest Celebration are on sale now.  It’s a release party, and a celebration of all things good about beer, brewing and Octoberfest in Boston.  The event will feature more than 15 specialty beer styles, stein hoisting competitions, food and beer pairings, giveaways and more!

Prost!

Supporting Our BostonStrong Community

SAM_BAA_Marathon_Banner_skyline[2]The Boston Marathon has been a cherished tradition in our hometown for more than 100 years. It is a unique athletic event. There is no winning or losing team. It is open to athletes from all countries, backgrounds genders and beliefs. Hundreds of thousands of greater Bostonians line the race route to cheer for the commitment and stamina of all the runners. It is also a celebration of the city of Boston, personal achievement and communal philanthropy.

Samuel Adams is a proud sponsor of the Boston Marathon.  The race is a part of what it means to be a Bostonian and the holiday, Patriot’s Day, is a uniquely Massachusetts holiday which holds special meaning for us as Americans, Massachusetts residents, brewers of Samuel Adams and me personally.  Patriot’s Day commemorates the beginning of the American Revolution led by Samuel Adams our namesake, a defender of liberty and revolutionary leader.  It was also on this holiday in 1985 that I first delivered Samuel Adams to bars throughout Boston from my station wagon.  I have always thought of Patriots Day as our holiday here at The Boston Beer Company.

Last week, however, we witnessed a series of tragic events and loss of human life. We were heartbroken by the human tragedies that unfolded throughout the week.  Our thoughts and prayers go to the victims and families of those affected by Monday’s tragedy and during the pursuit and capture of two suspects Thursday and Friday. On Marathon Monday, nearly 70 of our Boston Beer team joined the ranks as runners and worked at events along the race course, and we are grateful that everyone from our team made it home safe and sound.  Late on Friday, we raised a pint in thanks to all the first responders, medical staff, law enforcement officers and other agencies for the incredible teamwork displayed throughout the week. We all felt safer because of their efforts and the capture of the second suspect.  It was a little over a mile from my house.  My family and I slept well that night because of their efforts.

Now it’s time to heal and rebuild.

We feel a responsibility to help victims and support recovery efforts in our hometown.  A day after the race, we announced that we will donate all profits from our limited release beer, Boston 26.2 Brew, brewed specially for the 2013 Boston Marathon and served at bars and restaurants along the race course and in Boston.  We will also be contributing the donations we receive from visitors to our Boston Brewery for the month of April.

SA and Greg HillThose donations will go to The Greg Hill Foundation, which was established in June of 2010 with the purpose of responding to the immediate needs of local families that have been touched by tragedy. Greg and the Foundation are focused on helping the victims of the Marathon tragedy and have already provided financial support to nine families, who lost loved ones last week and to several other victims who are in the hospital.  100% of all donations from the Foundation go to help those in need. The restaurant and bar community have also joined with the Foundation, with more than 75 bars and restaurants contributing a portion of their profits from sales last week. I am proud to serve these small businesses as our customers and proud of how our industry has reacted to the needs of our community.

We’ve also heard from a number of friends from around the country, and from as far away as Japan – bar and restaurant owners, wholesalers and other brewers – who are holding fundraisers and providing donations to The Greg Hill Foundation, and ultimately the victims and their families.

Be sure to check back below as we’ll be providing a list of fundraising events around the country so that our drinkers who want to participate in their areas can do so.

To everyone who is sending their generous support and kind words, we thank you.

Cheers,

Jim

UPDATES:

Boston, MA:

MJ O’Conner’s (27 Columbus Ave., Boston) is hosting a fundraising event on Thursday (4/22) for the 100 Club, which provides financial support to families of fallen heroes in Massachusetts. For more information and tickets, click here.

Houston, TX

The Railyard will be running a fundraiser between now and May 28th with the proceeds going to Greg Hill Foundation. They will also be matching the amount they raise.

Lakewood, OH
Join World of Beer in Lakewood on Saturday, May 18th as we takeover 13 taps with a portion of every Samuel Adams purchased going towards the Greg Hill Foundation.

Boston, New York City, Miami:

5 Napkin Burger in Boston are donating a portion of proceeds from Boston 26.2 Brew sales to the ONE fund. At their other 5 locations in NYC & Miami they are donating proceeds from Boston Lager sales.

Chicago, IL:

Tap House Grill (5 Chicagoland stores) is promoting Sam Adams Lager drafts for $2 on Thurs (4/26/2013). $1 from each draft sold will go to the Greg Hill Foundation.

West Chester, PA:

Landmark Americana will be hosting Samuel Adams for a tap takeover on Friday (4/26) and will be accepting donations for The Greg Hill Foundation during the takeover.

La Grange, IL:

LaGrange shoe store The Runners Soul hosted a solidarity run for Boston on Monday (4/22) and ended up at Palmer Place where $1.17 pints of Samuel Adams Boston Lager and Summer Ale were served to show support for the 117th Boston Marathon.

Beltsville, MD:

Old Line Wine & Spirits Bistro is hosting a special Samuel Adams beer dinner on May 2 with proceeds going to the victims of the Boston Marathon bombing. Menu and ticket information can be found here.

Palatine, IL:

Durtie Nellies will be hosting a charity fundraising event on May 2 featuring Samuel Adams products and a variety of raffle items.

Columbia, SC:

Liberty Tap Room will be donating a portion of the proceeds from a special beer dinner to the Greg Hill Foundation. Call The Liberty Tap Room ((803) 461-4677) for more details and reserve your spot.

Durham, NC:

Tyler’s Restaurant and Taproom (Durham location) is hosting a fundraising event on May 16 that will include a Pint Night featuring Boston Lager with a special menu with food and beer pairings with a portion of the proceeds being donated to the Greg Hill Foundation.

Finding Samuel Adams® Boston 26.2 Brew in Boston

Boston 262 Brew LogoWith one of the most revered and challenging races in the world quickly approaching, we’re happy to announce that we are brewing our Samuel Adams Boston 26.2 Brew again this year to celebrate the running of the 117th Boston Marathon®.

The beer is going to be available EXCLUSIVELY at official race-related events, as well as at the following bars and restaurants along the Marathon route and in the Greater-Boston Area (see up-to-date list below).

For those curious (or need a reminder from last year) of what Boston 26.2 Brew tastes like… it’s a Gose style which dates back to the year 700.  Boston 26.2 Brew offers a lighter body with a slightly lower alcohol level (4.5% ABV) than many of our other styles – it turned out to be the perfect compliment for the record heat we experienced in 2012! In terms of flavor, drinkers enjoy light cereal notes from malted and unmalted wheat, rounded out by a spicy, peppery character with a soft mineral quality from a touch of salt. The result is an unusual and delicate brew that is full of flavors to discover… and worth crossing the finish line for.

 

Where Boston 26.2 Brew is being poured:

 

5 NAPKIN BURGER – 111 HUNTINGTON AVE, BOSTON MA

ANTHEM – 101 S MARKET ST, BOSTON MA

ATLANTIC BEER GARDEN – 146 NORTHERN AVE, BOSTON MA

ATLANTIC FISH CO – 761 BOYLSTON ST, BOSTON MA

BEANTOWN PUB – 100 TREMONT ST, BOSTON MA

BERTUCCIS BRICK OVEN PIZZERIA (Boston) – 22 MERCHANTS ROW, BOSTON MA

BERTUCCIS BRICK OVEN PIZZERIA (Newton) – 275 CENTRE ST, NEWTON MA

BILLS HOUSE OF PIZZA – 753 BEACON ST, NEWTON CENTER MA

BILLS PIZZA – 14 MAIN ST, HOPKINTON MA

BOSTON PARK PLAZA HOTEL & TOWERS – 64 ARLINGTON ST, BOSTON MA

BRITISH BEER COMPANY (Framingham) – 120 WORCESTER RD, FRAMINGHAM MA

BRITISH BEER COMPANY (East Walpole) – 85 PROVIDENCE HWY, EAST WALPOLE MA

BUKOWSKI TAVERN – 1281 CAMBRIDGE ST, CAMBRIDGE MA

BUKOWSKIS – 50 DALTON ST, BOSTON MA

BULL FINCH PUB CHEERS BOSTON – 84 BEACON ST, BOSTON MA

CACTUS CLUB – 939 BOYLSTON ST, BOSTON MA

CAMBRIDGE COMMON – 1667 MASSACHUSETTS AVE, CAMBRIDGE MA

CHEERS OF BOSTON – 29 QUINCY MARKET BLDG, BOSTON MA

CHRISTOPHERS – 1920 MASSACHUSETTS AVE, CAMBRIDGE MA

CIGAR MASTERS – 745 BOYLSTON ST, BOSTON MA

CITY SIDE AT THE CIRCLE – 1960 BEACON ST, BRIGHTON MA

COLELLAS SUPERMARKET – 61 MAIN ST, HOPKINTON MA

CONOR LARKINS GRILL – 329 HUNTINGTON AVE, BOSTON MA

CORNELLS CLUB – 229 HAYDEN ROWE ST, HOPKINTON MA

CORNER PUB – 1 WUNION ST, ASHLAND MA

CORNWALLS – 654 BEACON ST, BOSTON MA

DANTES ART BAR – 5 CAMBRIDGE PKWY STE B, CAMBRIDGE MA

DILLONS – 951 BOYLSTON ST, BOSTON MA

DOYLES – 3484 WASHINGTON ST, JAMAICA PLAIN MA

DUBLINER PUB – 2046 MASSACHUSETTS AVE, CAMBRIDGE MA

E CARBONI S CAFE – 280 CEDAR ST, HOPKINTON MA

ELEPHANT & CASTLE – 161 DEVONSHIRE ST, BOSTON MA

FIVE HORSES TAVERN – 400 HIGHLAND AVE, SOMERVILLE MA

FOLEYS BACKSTREET GRILLE – 531 PEARL ST, STOUGHTON MA

GALWAY HOUSE – 710 CENTRE ST, JAMAICA PLAIN MA

HARVARD CLUB OF BOSTON – 374 COMMONWEALTH AVE, BOSTON MA

HOLIDAY INN # – 1200 BEACON ST, BROOKLINE MA

ITALIAN AMER MILFORD – 4 HAYWARD FLD, MILFORD MA

JACOB WIRTH – 33 STUART ST, BOSTON MA

JERRY REMYS SPORTS BAR – 1265 BOYLSTON ST, BOSTON MA

JIMMYS – 1653 BEACON ST, BROOKLINE MA

KITTY OSHEAS – 131 STATE ST, BOSTON MA

LENOX HOTEL – 61 EXETER ST, BOSTON MA

LUCCA BACKBAY – 116 HUNTINGTON AVE, BOSTON MA

M J OCONNORS – 27 COLUMBUS AVE, BOSTON MA

MAGGIANOS LITTLE ITALY #139 – 4 COLUMBUS AVE, BOSTON MA

MARRIOTT HOTELS & RESORTS # – 110 HUNTINGTON AVE, BOSTON MA

MARRIOTT HOTELS & RESORTS # – 2 CAMBRIDGE CTR, CAMBRIDGE MA

MILLERS ALE HOUSE – 617 ARSENAL ST, WATERTOWN MA

MISSION BAR &B GRILLE – 724 HUNTINGTON AVE, BOSTON MA

MORSE TAVERN – 85 E CENTRAL ST, NATICK MA

O’LEARYS – 1010 BEACON ST, BROOKLINE MA

REMMINGTONS – 124 BOYLSTON ST, BOSTON MA

SALVATORES (on Northern Ave) –  NORTHERN AVE, BOSTON MA

SALVATORES (on Washington St) – WASHINGTON ST, BOSTON MA

SEAPORT HOTEL – 1 SEAPORT LN, BOSTON MA

SHERATON HOTELS & RESORTS – 39 DALTON ST, BOSTON MA

SMITH & WOLLENSKY – 101 ARLINGTON ST, BOSTON MA

SMOKEY BONES BBQ #7612 – 301 TECHNOLOGY CENTER DR, STOUGHTON MA

STADIUM – 232 OLD COLONY AVE, BOSTON MA

STATS BAR & GRILLE – 77 DORCHESTER ST, BOSTON MA

STODDARDS PUB – 48 TEMPLE PL. PIER SHIPYARD, BOSTON MA

T J SPIRITS – 355 W UNION ST, ASHLAND MA

TERRY O’REILLY PUB – 45 UNION ST, NEWTON CENTER MA

THE 4 SPORTS PUB – 666 WAVERLY ST, FRAMINGHAM MA

THE BACK DECK INC – 10 WEST ST, BOSTON MA

THE BLACKSTONE GRILL – 15 UNION ST, BOSTON MA

THE CAFETERIA – 279 NEWBURY ST, BOSTON MA

THE FIREPLACE – 1634 BEACON ST, BROOKLINE MA

THE LAST SHOT – 559 WASHINGTON ST, STOUGHTON MA

THE PENGIUN – 735 HUNTINGTON AVE, BOSTON MA

THE WHISKEY PRIEST – 150 NORTHERN AVE, BOSTON MA

TRUSTEES OF BOSTON UNIVERSITY – 225 BAY STATE RD, BOSTON MA

UNION PUB – 550 WASHINGTON ST, WEYMOUTH MA

UNO CHICAGO GRILL (on Boylston St) – 731 BOYLSTON ST, BOSTON MA

UNO CHICAGO GRILL (on Brookline Ave.) – 1 BROOKLINE AVE, BOSTON MA

WEST ON CENTRE – 1732 CENTRE ST, WEST ROXBURY MA

WHISKEYS PUB – 885 BOYLSTON ST, BOSTON MA

YARD HOUSE BOSTON - 126 BROOKLINE AVE, BOSTON, MA

ZIO S BISTRO – 15 MAIN ST, HOPKINTON MA

Live… from the Brewery… It’s Marathon Tuesday!

Since last week, spirits here at the brewery have enjoyed quite the lift from the scores of Boston Marathon runners who have stopped in for tours. Pre-race attitudes were hopeful and confident, but after surviving Monday’s scorcher, our guests’ emotions were downright exuberant. Free beer has a funny way of doing that to people.

“Marathon Tuesday” (as we dubbed it) raced into the brewery with a flurry of excitement as we squeezed in two early tours before the day’s usual starting time of 10 a.m. (Fair warning: there will be plenty more bad running puns to come.) To salute our visitors, we arranged special tours for marathoners and their cheering sections to check out the brewery, pick up a commemorative 26.2 ounce (naturally) mug and, most importantly, share some Boston 26.2 Brew.

Considering the race day’s nearly 90-degree heat, it would be understandable to find surly, exhausted runners on Tuesday, but our guests of honor were just the opposite. Their infectious energy was inspiring, given that less than 24 hours before visiting they had pounded out 26.2 miles in record high heat. They even smiled when discussing the events of the previous day.

“It was rough,” said Christie, a Chicagoan, as she collected her mug and grinned ear to ear. “It was tough to get through that course on a hot day.”

Cheers to 26.2!

Christie named the three biggest challenges of her first Boston Marathon as the oppressive heat, the punishing hills and the cold she’s been battling. We’d like to think that the sample of Boston 26.6 Brew was boosting Christie’s mood, but it seems everything about her trip to Boston was making her smile.

“The spectators on the course were fantastic,” she said.

Also getting high marks from Christie: her 26.2 Brew mug, the tour, the tasting room, and her tour guide, Audrey.

Of the nine marathons he’s run, Ken of Morton, Ill., said this year’s Boston Marathon was by far the hardest.

“It was brutal,” he said.

When asked if he’d have appreciated a beer handed to him along the route, Ken said normally he’d love one – except for yesterday, when the temptation from a brew in the heat would likely have lured him away from the task at hand.

“Yesterday, I would have just stopped and said, ‘I’m going to party with you,’” he said with a laugh and I made a mental note to offer beers to any of-age runners in need during subsequent marathons. A year-plus spent conducting brewery tours and tastings has taught me that the girl who gives people beer is usually the most popular girl around.

To demonstrate just how tough these runners were, the Boston Athletic Association offered deferrals to any would-be marathoners who would rather run next year than deal with this year’s heat wave. These guys and gals powered through and still came out the next day for some brews. Frankly, after running 26.2 miles, I’d have declared the next day Official Wallow in Smugness and Eat Ice Cream Day, but this lowly brewery ambassador also hasn’t endeavored to run more than two miles since the days of high school track practice.

Running 26.2 miles deserves a 26.2 oz. mug!

For any runners looking to relive their marathon between now and next Patriots’ Day, the limited edition 26.2 Brew mugs feature the course route and elevation so they can drink their way from Hopkinton to Boston. Handing these hefty mugs to the incredible athletes who have come to visit us has been quite humbling. It has been an honor to teach them about beer, just as it was inspiring to watch them charge down Beacon Street on Monday.

What’s been just as exciting is all our brewery guests’ warm reception. Every toast to the marathoners has been met with a resounding “Cheers!” from the entire tasting room. While we’re all supremely proud of the runners, we’re most appreciative of the inspiration they’ve given our brewers to craft 26.2 Brew. I’ll spend part of the off-season pondering lacing up my sneakers, but until then I’m back in the brewery for a potential Marathon Thursday today!

 

Where can I find the Marathon Beer – Boston 26.2 Brew?

Hopefully by now you’ve heard that our brewers have been hard at work, training and preparing for the 2012 Boston Marathon.  Although Bob and Dean running up Heartbreak Hill is a great visual, it’s not quite what you think.

We’re the official beer sponsor of this year’s event, one of the most revered and challenging races in the world.  To celebrate the runners and their cheering fans, we announced that we’re brewing a special, commemorative beer – Samuel Adams® Boston 26.2 Brew.

Photo courtesy of Michael Casey

The beer is going to be available at many race-related events, as well as the following pubs and restaurants along the Marathon route and around Boston (see list below, or head over to the Find a Sam page).  Jim Koch rolled up his sleeves today and loaded the first kegs onto the truck today.

In case you’re curious what the Boston 26.2 Brew tastes like… it’s a Gose style which dates back to the year 700.  This unique brew is going to offer a lighter body and slightly lower alcohol level (4.5 percent) than many of the beers in our line-up.  In terms of flavor, you’ll enjoy light cereal notes from malted and unmalted wheat, rounded out by a spicy, pepper character and soft mineral quality from a touch of salt. The result is an unusual and delicate brew that’s full of flavors to discover and worth crossing the finish line for.

Give it a try and let us know what you think: #262Brew

Photo courtesy of Michael Casey

 

Important Note: This is a list of pubs and restaurants that will be offering Boston 26.2 Brew. When the beer is tapped and available on draft is at the discretion of the establishment. This is a limited release beer and will be available for a short time – until it runs out.

THE BOSTON BREWERY (during tours only)
5 NAPKIN BURGER
ANTHEM
ATLANTIC BEER GARDEN
BACK BAY HOTEL
BACK BAY SOCIAL CLUB
BEANTOWN PUB
BILL’S PIZZA   (Hopkinton)
BRITISH BEER COMPANY (Framingham)
BULL FINCH PUB
CACTUS CLUB
CAFETERIA
CAMBRIDGE COMMON
CHAMPIONS @ MARRIOTT COPLEY
CHEERS @ FANEUIL HALL
CIGAR MASTERS
CITYSIDE BAR & GRILL (Brighton)
CLERY’S
CONOR LARKINS GRILL
COOLIDGE CORNER CLUB HOUSE
CORNELL’S PUB (Hopkinton)
CORNWALL’S
DAVIO’S
DICK’S LAST RESORT
DILLON’S
DUCALI PIZZERIA
FIRE & ICE

FIVE HORSES TAVERN (Davis Square)

FLANN O’BRIENS
FORUM
HILTON  BACK BAY
HOLIDAY INN-BROOKLINE
JACOB WIRTH
JERRY REMY’S  Waterfront
JERRY REMY’S   (Fenway)
JIMMY’S BAR AND OVEN (Brookline)
JOHN STONE INN (Ashland)
LIR
LIR RESTAURANT
LOWER DEPTHS
M.J. O’CONNOR’S  (Columbus Ave.)
M.J. O’CONNOR’S (Summer St.)
MCCORMICK AND SCHMICK
MCGREEVEY’S
MORSE TAVERN  (Natick)
O’CONNELS PUB (Framingham)
O’LEARY’S
PARISH CAFE
PARISH CAFE II
PEPPERONCINI’S (Framingham)
PIZZERIA UNO (Boylston)
PIZZERIA UNO (Kenmore)
PORTER CAFE
POST 390
RAILROAD 6 (Framingham)
ROCK BOTTOM
RUSTIC KITCHEN
SALVATORE’S
SEAPORT HOTEL
SOLAS
STODDARD’S
SUNSET CANTINA
SUNSET GRILLE
SWEET CAROLINES
SWEET CHEEKS
THE CORNER PUB (Ashland)
THE PENGUIN
TJ’s SPIRITS (Ashland)
TOWNE
UNION BREW HOUSE
UNION RESTAURANT
WHISKEY PRIEST
WHISKEY’S PUB
WOODY’S
YARD HOUSE (Fenway)