By: Sam Adams Editorial Team
| Published: March 3rd, 2016
Patriots’ Day will always hold a special place in my heart – it was on that day in 1985 that I officially released the first batch of Samuel Adams Boston Lager. So whenever I see runners crossing the finish line on Marathon Monday, I’m reminded of my starting line 31 years ago.
As our city marks the 120th running of the Boston Marathon, and our fifth year as a proud partner, we’re excited to bring back our commemorative race beer – Boston 26.2 Brew. We brewed this year’s batch to help toast the runners, spectators, Bostonians and race volunteers of the 2016 Boston Marathon. ► Read More
By: Jim Koch
| Published: March 5th, 2014
The Boston Marathon has been a cherished tradition in our hometown for well over a hundred years. It is a unique athletic event, open to athletes from all countries, backgrounds, genders, and beliefs. It is also a celebration of the city of Boston, as hundreds of thousands of spectators line the race route to cheer for the commitment, determination, and stamina of the participants.
This is our third year as a proud sponsor of the Boston Marathon, and for the third year in a row we are brewing a commemorative beer for the race – Boston 26.2 Brew – to toast the runners and spectators.
Last year, following the tragic events that took place on race day, we committed to donating all of the profits from the sale of the beer to The Greg Hill Foundation, which provided immediate support to survivors of the Boston Marathon tragedy and their families. This year, we are continuing our commitment and again will donate all profits from the sale of Boston 26.2 Brew to The Greg Hill Foundation for the ongoing needs of the survivors and their families.
This year is especially meaningful to me as we were able to host some of the families that had been impacted by the tragedy, at our brewery, to brew one of the first batches of Boston 26.2 Brew. It was truly an honor for us to all come together to brew this special beer and it was a fun and memorable day for everyone.
We’re proud to be a part of the Boston community and know this this year will be the biggest and most meaningful marathon the city of Boston has ever seen. I look forward to raising a pint and celebrating the runners, spectators, and all Bostonians on this momentous day.
About The Commemorative Brew:
Boston 26.2 Brew is a Gose style beer, which offers a lighter body with a slightly lower alcohol level (4.5%) than many of our other styles, and is fitting for those either running in the race or cheering on their favorite runners on race day. The brew has light cereal notes from malted and unmalted wheat, rounded out by a spicy, peppery character with a soft mineral quality from a touch of salt.
The brew is available on draft now for a limited time and will be served at select bars and restaurants along the race course and in Boston (see below for a list of bars and restaurants). The special batch from our “Brew Day” will be available only at our Boston Brewery at a fundraising event on Wednesday, 3/26. RSVP here.
Where Boston 26.2 Brew is being poured:
► Read More
By: Jim Koch
| Published: April 22nd, 2013
The Boston Marathon has been a cherished tradition in our hometown for more than 100 years. It is a unique athletic event. There is no winning or losing team. It is open to athletes from all countries, backgrounds genders and beliefs. Hundreds of thousands of greater Bostonians line the race route to cheer for the commitment and stamina of all the runners. It is also a celebration of the city of Boston, personal achievement and communal philanthropy.
Samuel Adams is a proud sponsor of the Boston Marathon. The race is a part of what it means to be a Bostonian and the holiday, Patriot’s Day, is a uniquely Massachusetts holiday which holds special meaning for us as Americans, Massachusetts residents, brewers of Samuel Adams and me personally. Patriot’s Day commemorates the beginning of the American Revolution led by Samuel Adams our namesake, a defender of liberty and revolutionary leader. It was also on this holiday in 1985 that I first delivered Samuel Adams to bars throughout Boston from my station wagon. I have always thought of Patriots Day as our holiday here at The Boston Beer Company. ► Read More
By: Sam Adams Editorial Team
| Published: March 6th, 2013
With one of the most revered and challenging races in the world quickly approaching, we’re happy to announce that we are brewing our Samuel Adams Boston 26.2 Brew again this year to celebrate the running of the 117th Boston Marathon®.
The beer is going to be available EXCLUSIVELY at official race-related events, as well as at the following bars and restaurants along the Marathon route and in the Greater-Boston Area (see up-to-date list below). ► Read More
By: Boston Brewery Crew
| Published: April 19th, 2012
Since last week, spirits here at the brewery have enjoyed quite the lift from the scores of Boston Marathon runners who have stopped in for tours. Pre-race attitudes were hopeful and confident, but after surviving Monday’s scorcher, our guests’ emotions were downright exuberant. Free beer has a funny way of doing that to people.
“Marathon Tuesday” (as we dubbed it) raced into the brewery with a flurry of excitement as we squeezed in two early tours before the day’s usual starting time of 10 a.m. (Fair warning: there will be plenty more bad running puns to come.) To salute our visitors, we arranged special tours for marathoners and their cheering sections to check out the brewery, pick up a commemorative 26.2 ounce (naturally) mug and, most importantly, share some Boston 26.2 Brew.
Considering the race day’s nearly 90-degree heat, it would be understandable to find surly, exhausted runners on Tuesday, but our guests of honor were just the opposite. Their infectious energy was inspiring, given that less than 24 hours before visiting they had pounded out 26.2 miles in record high heat. They even smiled when discussing the events of the previous day. ► Read More
By: Sam Adams Editorial Team
| Published: March 22nd, 2012
Hopefully by now you’ve heard that our brewers have been hard at work, training and preparing for the 2012 Boston Marathon. Although Bob and Dean running up Heartbreak Hill is a great visual, it’s not quite what you think.
We’re the official beer sponsor of this year’s event, one of the most revered and challenging races in the world. To celebrate the runners and their cheering fans, we announced that we’re brewing a special, commemorative beer – Samuel Adams® Boston 26.2 Brew.
Photo courtesy of Michael Casey
The beer is going to be available at many race-related events, as well as the following pubs and restaurants along the Marathon route and around Boston (see list below, or head over to the Find a Sam page). Jim Koch rolled up his sleeves today and loaded the first kegs onto the truck today. ► Read More