Boston 26.2 Brew Officially Tapped for the 2016 Boston Marathon!

POS_SAM_MARATHON_262BrewLogo_2016 (1)Patriots’ Day will always hold a special place in my heart – it was on that day in 1985 that I officially released the first batch of Samuel Adams Boston Lager. So whenever I see runners crossing the finish line on Marathon Monday, I’m reminded of my starting line 31 years ago.

As our city marks the 120th running of the Boston Marathon, and our fifth year as a proud partner, we’re excited to bring back our commemorative race beer – Boston 26.2 Brew.  We brewed this year’s batch to help toast the runners, spectators, Bostonians and race volunteers of the 2016 Boston Marathon. Read More

#CheersToYou262: Boston 26.2 Brew Returns

We’ve been experiencing (nearly) record snowfall here in Boston this winter, and we’re all ready for signs of spring. One of the momentous occasions that lets us know spring has finally arrived is the Boston Marathon, which has been celebrated on Patriot’s Day for more than 100 years.

This is especially meaningful for me because I had the official release of my first batch of Samuel Adams Boston Lager to the public on Patriots Day in 1985.  About half of our first 25 bars were within three blocks of the finish line.  So, the Marathon’s finish line was my starting line.

This is our fourth year as a proud sponsor of the Boston Marathon, and for the fourth year in a row we are brewing a commemorative beer for the race – Boston 26.2 Brew – to toast the runners and spectators.

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Yesterday, we tapped the very first keg of Boston 26.2 Brew at Back Bay Social Club, a bar that shares an address with the race course. I was joined by Christopher Laudani, the bartender who inspired the city (and a lot of folks on the Internet) when he shoveled the Boston Marathon finish line during a blizzard on January 27th. We were also joined by Tom Grilk, Executive Director of The Boston Athletic Association. After seeing Chris’ dedication and passion, we knew we wanted him to help us celebrate the return of this very special beer.

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