Q&A with Small Business Owner & Brewing the American Dream Loan Recipient Edward Belden of Peddler’s Creamery
The many business challenges that our founder Jim Koch faced when starting Samuel Adams, became the inspiration for creating our Samuel Adams Brewing the American Dream program. Through the program, we partner with microlender Accion to provide access to capital and much-needed nuts and bolts business advice to small business owners just starting out in the food and beverage industry to help give them the support Jim wished he would have had early on.
We ask you to join us in supporting small businesses this holiday season, especially on Small Business Saturday. Here is a list of business owners in our program and be sure to check out featured products on Pinterest.
Recently, we had the opportunity to chat with small business owner Edward Belden, founder of LA based Peddler’s Creamery. Peddler’s Creamery produces high quality artisan bicycle-churned organic dairy and non-dairy ice cream and frozen desserts that features local ingredients. Edward Belden received a loan from Samuel Adams Brewing the American Dream to help fund his start-up equipment for his unique fresh churned ice cream and supplies. He has participated in numerous speed coaching events and was even featured on the bottom of our Boston Lager 6-packs.
Here’s what Edward had to say about the idea behind his business, the importance of being involved in the community, and some of the best business advice he has received:
Q: Where did the idea for Peddler’s Creamery come from?
A: I loved making ice cream, eating ice cream, and riding bicycles. I was riding my bike past an ice cream place soon after graduating college and the idea to put them all together popped into my head!
Q: What are the benefits of fresh churned ice cream?
A: It allows us to use fresher local ingredients. You can also have more unique flavors that you might not have in a typical ice cream shop experience. It’s also fun to have customers participate in the process by getting their own chance to peddle the bicycle that churns the ice cream.
Q: 5% of profits from Peddler’s Creamery go to social and environmental causes. Which organizations have benefited from this and why do you think it is important for your business to invest in the community in this way?
A: We have worked with Habitat for Humanity, LA County Bicycle Coalition, and Downtown Women’s Center. Where are in an area in LA that is trying to help a lot of people transition out of homelessness and we feel it is really important to invest in the community. On Small Business Saturday we are going to be hosting our first Churning for Charity event and donating the ice cream volunteers make to the Downtown Women’s Center.
Q: What was the biggest challenge you faced when starting your business?
A: One of the biggest challenges we faced was finding funding. There is a lot you can do on your own – you can create recipes and have an amazing product, but you need to be able to create your own capital. Having the opportunity to work with a company like Samuel Adams was incredibly helpful.
Q: How has Brewing the American Dream helped your business?
A: Knowing that there was capital and additional support coming in through the program was super helpful and the network we have developed is incredibly powerful. Samuel Adams helped us get the word out about our business – we were featured on posters in bars in LA and also on the bottom of Boston Lager six packs. It was cool to be able to go to my local grocery store, pick up a six-pack of Sam Adams, and show it to my friends.
Q: What advice do you have for entrepreneurs in the food and beverage industry who are just starting out?
A: I think the best advice is something I got from a friend of mine – follow your passion and jump in. Don’t be afraid to take make your own path.
Want to learn more about Peddler’s Creamery? Check out their website.