#CheersToYou262: Boston 26.2 Brew Returns
We’ve been experiencing (nearly) record snowfall here in Boston this winter, and we’re all ready for signs of spring. One of the momentous occasions that lets us know spring has finally arrived is the Boston Marathon, which has been celebrated on Patriot’s Day for more than 100 years.
This is especially meaningful for me because I had the official release of my first batch of Samuel Adams Boston Lager to the public on Patriots Day in 1985. About half of our first 25 bars were within three blocks of the finish line. So, the Marathon’s finish line was my starting line.
This is our fourth year as a proud sponsor of the Boston Marathon, and for the fourth year in a row we are brewing a commemorative beer for the race – Boston 26.2 Brew – to toast the runners and spectators.
Yesterday, we tapped the very first keg of Boston 26.2 Brew at Back Bay Social Club, a bar that shares an address with the race course. I was joined by Christopher Laudani, the bartender who inspired the city (and a lot of folks on the Internet) when he shoveled the Boston Marathon finish line during a blizzard on January 27th. We were also joined by Tom Grilk, Executive Director of The Boston Athletic Association. After seeing Chris’ dedication and passion, we knew we wanted him to help us celebrate the return of this very special beer.
Much like the elite group of remarkable athletes that takes on a 26.2 miles of a marathon race, this brew is a rare find. Boston 26.2 Brew is an unfiltered wheat ale with a light body and lower ABV, that is airy and refreshing but also full of character and flavor, like light cereal notes, a hint of salt and peppery coriander. We can’t wait to share this beer with the runners and spectators that are in town to celebrate the 119th Boston Marathon, and we hope that everyone enjoys it as much as we do.
Following the events that took place at the 2013 Boston Marathon, we committed to donating the profits from the sale of the beer to The Greg Hill Foundation, which provided support to survivors of the Boston Marathon tragedy and their families. This year, we are continuing that commitment and will donate profits from the sale of Boston 26.2 Brew sold along the marathon route to The Greg Hill Foundation, who is helping to meet some of the long-term needs of survivors.
Boston 26.2 Brew will be available on draft only at race-related events, at pubs and restaurants along the marathon route, and for the first time, a limited number of pubs and restaurants throughout New England.
Click here to see where you can find Boston 26.2 Brew – and cheers!