Celebrate Small Business Saturday with Samuel Adams Brewing the American Dream

BTAD logoThe many business challenges that our founder Jim Koch faced when starting Samuel Adams became the inspiration for starting our Samuel Adams Brewing the American Dream program.  Through the program, we partner with Accion to provide access to capital and much-needed nuts and bolts business advice to entrepreneurs just starting out in the food and beverage industry to help give them the support Jim wished he would have had early on.

As the holidays draw near, we hope everyone considers supporting our small business partners to round out their shopping list.

We ask you to join us in supporting small businesses this holiday season, especially on Small Business Saturday.

Here’s how you can participate with us:

Touring the Boston Brewery this week? All of the donations from the complimentary tour will go towards the Brewing the American Dream fund. Be sure to check our website for holiday hours.

In Boston but can’t make it to the brewery? Order a Samuel Adams Boston Brick Red on tap at participating locations. We donate a percentage of the proceeds to the Brewing the American Dream fund for every keg sold.

We encourage you to check out our Brewing the American Dream Business Directory to find a small business participating in the program near you.  We’re also featuring products from Brewing the American Dream participants on Pinterest.