Say “I Do” at the Boston Brewery with Brewlywed Ale

Jim BrewlywedJoin us on Wednesday, June 18th from 9 a.m. to 1 p.m. at the Boston Brewery as we host our one day release of Brewlywed Ale!  AND get the chance to have Bob Cannon (yes – the guy with the beard) come to your home to brew.  No really, keep reading.

Brides and grooms to be are invited to come down and get their hands on one (or more) of the 200 cases we brewed this year.  The 2014 batch of Brewlywed Ale, a Belgian-style “bride ale,” is a distinct and complex brew with layers of flavor including tropical, floral aromas of Summer and Ella hops, and subtle hints of spice and clove from Belgian yeast. At 8% ABV, Brewlywed Ale is a medium bodied brew, deep golden in color with a slight unfiltered haze.

Brewlywed Ale makes a great wedding brew or gift for someone else.  The beer is beautifully  packaged in decorated 750mL, cork-finished bottles and available for $14.99 per bottle, or purchased by the case of 12 (maximum of 2 cases per purchase).

The first 50 people in line have the opportunity to purchase a bottle signed by Jim Koch. You can get in line starting at 7 a.m. on the day of. The first 20 people to arrive in bridal attire will be moved to the front of the line (guaranteeing one of those bottles!)

Besides the opportunity to purchase Brewlywed Ale, here’s what we’ll have going on at the Brewery the day of the event:

  • Private Brewery tours.
  • An on-site Justice of the Peace will marry you or help you renew your vows… right in our brewery hop garden!  (Note: you have to bring your  marriage license). If you’re interested in getting married on June 18, e-mail us at
  • Sampling of beer-infused wedding fare and pairing suggestions from local small business owners who are members of our Brewing the American Dream program.
  • Brides Across America, a Boston-based non-profit organization which provides free wedding dresses to military brides, will be accepting wedding dress donations. To be eligible for donation, dresses must be new or lightly worn, clean and less than five years old.

RSVP for the event here.

Can’t make it to Boston? Samuel Adams brewer Bob Cannon is going on the road to help one beer-loving couple homebrew their perfect wedding beer. Bob has a history of bridal brewing; he brewed what came to be Samuel Adams Irish Red for his own wedding. This experience will be for sale one-day-only on June 20th for $10,000 and all proceeds will go to Brides Across America. Be the first and only to purchase this once-in a lifetime experience!

We’ve also teamed up with Ted’s Cigars to create limited-edition Samuel Adams Brewlywed Ale-seasoned cigars. The cigars, which showcase subtle spice notes and a floral sweetness from being seasoned by Brewlywed Ale, are the perfect wedding or groomsman gift. They will be available exclusively at

Looking for more beer-related wedding tips? Samuel Adams tapped wedding trend and planning website, who confirms that there’s a spike in interest from brides and grooms in serving specialty beer at weddings. has a ton of beer-related inspiration and expert tips that will no doubt help beer lovers integrate this trend into their own weddings!

Eat, Drink Beer, and Be Married

Brewlywed_JIMThe beer has been brewed. The justice of the peace has been booked. And Jim is working on his best man toast. It’s time for Samuel Adams Brewlywed Ale.

Last summer we celebrated the tradition of brewing for weddings with Brewlywed Ale, a Belgian-style “bride ale” available one-day only at our Boston Brewery. And on June 26th, we’re inviting everyone back once again for the chance to get their hands on this year’s batch, available for purchase exclusively on this day at the brewery. We’ve brewed just 300 cases of this 750mL cork-caged specialty beer so if last year is any indication, people will be lining up early for their chance to purchase a bottle or a couple of cases. Read More

Looking Back on Brewlywed at the Brewery

On July 26, 2012, for the first time in our Boston Brewery’s history, Jim Koch was a bridesmaid, a best man and the brewer of Samuel Adams Brewlywed Ale, all in one day!

At Samuel Adams, we shared with drinkers what we know to be the centerpiece of a great wedding… beer. We brewed Samuel Adams Brewlywed Ale, a limited-release Belgian style pale gold ale, and sold it for one day only. Hundreds of drinkers lined up (some at 5am in the morning!) to get their hands on our specialty brew to say “I do.” Jim toasted to everyone in line noting that Brewlywed Ale is “kind of like marriage – a bit spicy, a bit complex, a little bit unexpected and full of surprises.” Read More