By:
Sam Adams Editorial Team | Published: August 13th, 2012
On July 26, 2012, for the first time in our Boston Brewery’s history, Jim Koch was a bridesmaid, a best man and the brewer of Samuel Adams Brewlywed Ale, all in one day!
At Samuel Adams, we shared with drinkers what we know to be the centerpiece of a great wedding… beer. We brewed Samuel Adams Brewlywed Ale, a limited-release Belgian style pale gold ale, and sold it for one day only. Hundreds of drinkers lined up (some at 5am in the morning!) to get their hands on our specialty brew to say “I do.” Jim toasted to everyone in line noting that Brewlywed Ale is “kind of like marriage – a bit spicy, a bit complex, a little bit unexpected and full of surprises.” ► Read More
By:
Sam Adams Editorial Team | Published: July 26th, 2012
The day is here! The one-day special release of Brewlywed Ale! Be sure to check back all day for updates from all the days events!
10:53 a.m. EDT – Are we near the end? Still roughly 40-50 people in-line to get Brewlywed Ale!
10:01 a.m. EDT – Our second marriage of the day! Can you get a better marriage location then a hop garden at a brewery?
9:32 a.m. EDT – This great couple felt today would be a great day to get married… and why not have Jim act as their witness! Cheers to many years of happiness!
9:03 a.m. EDT – The first purchases of Brewlywed Ale! These people were at the brewery around 4:00 a.m. this morning!
8:54 a.m. EDT – Jim in the hop garden outside of the brewery to toast the hundreds who have lined up to grab a bottle of Brewlywed Ale! Bonus points for those who are now standing out in the rain!
8:38 a.m. EDT – The calm before the storm. A look inside the Brewlywed Ale tasting room!
7:44 a.m. EDT – We’re wrapping around the building with roughly 100-110 people in-line!
6:53 a.m. EDT – The first Brewlywed Ale folks are lining up! First people in-line were here around 5:00 a.m.! Wow!
Nothing says "For the love of beer" like getting up before sunset!
