Say “I Do” at the Boston Brewery with Brewlywed Ale

Jim BrewlywedJoin us on Wednesday, June 18th from 9 a.m. to 1 p.m. at the Boston Brewery as we host our one day release of Brewlywed Ale!  AND get the chance to have Bob Cannon (yes – the guy with the beard) come to your home to brew.  No really, keep reading.

Brides and grooms to be are invited to come down and get their hands on one (or more) of the 200 cases we brewed this year.  The 2014 batch of Brewlywed Ale, a Belgian-style “bride ale,” is a distinct and complex brew with layers of flavor including tropical, floral aromas of Summer and Ella hops, and subtle hints of spice and clove from Belgian yeast. At 8% ABV, Brewlywed Ale is a medium bodied brew, deep golden in color with a slight unfiltered haze.

Brewlywed Ale makes a great wedding brew or gift for someone else.  The beer is beautifully  packaged in decorated 750mL, cork-finished bottles and available for $14.99 per bottle, or purchased by the case of 12 (maximum of 2 cases per purchase).

The first 50 people in line have the opportunity to purchase a bottle signed by Jim Koch. You can get in line starting at 7 a.m. on the day of. The first 20 people to arrive in bridal attire will be moved to the front of the line (guaranteeing one of those bottles!)

Besides the opportunity to purchase Brewlywed Ale, here’s what we’ll have going on at the Brewery the day of the event:

  • Private Brewery tours.
  • An on-site Justice of the Peace will marry you or help you renew your vows… right in our brewery hop garden!  (Note: you have to bring your  marriage license). If you’re interested in getting married on June 18, e-mail us at
  • Sampling of beer-infused wedding fare and pairing suggestions from local small business owners who are members of our Brewing the American Dream program.
  • Brides Across America, a Boston-based non-profit organization which provides free wedding dresses to military brides, will be accepting wedding dress donations. To be eligible for donation, dresses must be new or lightly worn, clean and less than five years old.

RSVP for the event here.

Can’t make it to Boston? Samuel Adams brewer Bob Cannon is going on the road to help one beer-loving couple homebrew their perfect wedding beer. Bob has a history of bridal brewing; he brewed what came to be Samuel Adams Irish Red for his own wedding. This experience will be for sale one-day-only on June 20th for $10,000 and all proceeds will go to Brides Across America. Be the first and only to purchase this once-in a lifetime experience!

We’ve also teamed up with Ted’s Cigars to create limited-edition Samuel Adams Brewlywed Ale-seasoned cigars. The cigars, which showcase subtle spice notes and a floral sweetness from being seasoned by Brewlywed Ale, are the perfect wedding or groomsman gift. They will be available exclusively at

Looking for more beer-related wedding tips? Samuel Adams tapped wedding trend and planning website, who confirms that there’s a spike in interest from brides and grooms in serving specialty beer at weddings. has a ton of beer-related inspiration and expert tips that will no doubt help beer lovers integrate this trend into their own weddings!

Eat, Drink Beer, and Be Married

Brewlywed_JIMThe beer has been brewed. The justice of the peace has been booked. And Jim is working on his best man toast. It’s time for Samuel Adams Brewlywed Ale.

Last summer we celebrated the tradition of brewing for weddings with Brewlywed Ale, a Belgian-style “bride ale” available one-day only at our Boston Brewery. And on June 26th, we’re inviting everyone back once again for the chance to get their hands on this year’s batch, available for purchase exclusively on this day at the brewery. We’ve brewed just 300 cases of this 750mL cork-caged specialty beer so if last year is any indication, people will be lining up early for their chance to purchase a bottle or a couple of cases.

Brewlywed Ale is a distinct, complex brew that’s perfect for celebrating. It offers layers of flavor including tropical, floral aromas of Stella and Summer hops with subtle hints of spice. The malt character and soft hop profile impart an upfront frutiness, followed by lingering notes of clove and honeysuckle from Belgian yeast.

We’ve noticed that drinkers across the country are starting to catch on to what brewers have known for centuries – beer is an essential component to a wedding celebration. In fact, the medieval word “ale” is rooted in the word “bridal,” which refers to a festive occasion where much ale is drunk in celebration.  Beer was typically brewed by the brides-to-be. Our brewers at Samuel Adams have been keeping this brewing traditional alive; not only did Jim make a beer for his own wedding, but he also brewed the very first batch of Samuel Adams Noble Pils to celebrate his daughter’s wedding. Even Bob brewed a special beer for his wedding that eventually became our very own Samuel Adams Irish Red.

Brewlywed 2013 bottleWe’re also inviting beer-loving couples who have their marriage certificate in hand to tie the knot* or renew their vows at the brewery. We will have a Justice of the Peace available to perform ceremonies on the spot while string quartet Maestro Musicians serenades couples in the background. Need a Best Man (or Maid of Honor)? Jim will be on hand to witness your special day. Last year we hosted three weddings in the brewery’s hop garden!

If you’re headed to our brewery for the love of beer, here’s what you need to know:

WHERE: Samuel Adams Brewery | 30 Germania Street | Boston, MA 02130

WHEN: Wednesday, June 26, 2013; 9:00 a.m. – 1:00 p.m. 

  • 7:00AM: Line up early. The first 50 people in line have the opportunity to purchase a bottle signed by our founder and brewer, Jim Koch. The first 20 people to arrive in bridal attire will be moved to the front of the line (guaranteeing one of those bottles).
  • 9:00AM: Doors open and Brewlywed Ale is for sale! One 750ml Bottle of Brewlywed Ale will cost $14.99 and a case of 12 bottles will cost $179.88 (5 case maximum purchase).
  • 9:00AM-1:00PM:
  • 1:00PM: Last call. Brewlywed doors close at 1PM. (If any beer remains, drinkers may purchase at the brewery gift shop until 4 p.m.)

Hope to see you and your loved ones there!


*A wedding license can be obtained in any Massachusetts City or Town Hall. There is a three (3) day waiting period after application before couples can pick up the license; it is valid for 60 days after it is picked up. A license must be present in order to be married. If you’re interested in potentially getting married or renewing your vows at the brewery, email

Looking Back on Brewlywed at the Brewery

On July 26, 2012, for the first time in our Boston Brewery’s history, Jim Koch was a bridesmaid, a best man and the brewer of Samuel Adams Brewlywed Ale, all in one day!

At Samuel Adams, we shared with drinkers what we know to be the centerpiece of a great wedding… beer. We brewed Samuel Adams Brewlywed Ale, a limited-release Belgian style pale gold ale, and sold it for one day only. Hundreds of drinkers lined up (some at 5am in the morning!) to get their hands on our specialty brew to say “I do.” Jim toasted to everyone in line noting that Brewlywed Ale is “kind of like marriage – a bit spicy, a bit complex, a little bit unexpected and full of surprises.”

James and Karen tie the knot at the Boston Brewery as Jim looks on as the official witness!

Not only were we surprised by the crowd that lined up for Brewlywed Ale, but we were enlivened by the three couples who exchanged vows with a Justice of the Peace, Henri Gough, in our hop garden surrounded by fellow beer lovers. The first couple ever married at our Boston brewery, James Lanctot of Martha’s Vineyard and Karen Smith of Woonsocket, RI, heard of the event from our last newsletter and decided they would take the plunge! James thought what many men might, “What guy wouldn’t want to get married at brewery?” The other couples, Marcus Rozbitzy and Courtney Ayers, along with Jeremiah Atwood and Liz Neiderman, also exchanged vows with Jim by their side.

In addition to the brides, grooms, newly engaged and those looking for a one-of-a-kind gift, The was on-hand to share their expert wedding knowledge with the crowd.  Local favorites, Lulu’s Sweet Shoppe showcased cupcake wedding cake and City Feed & Supply sampled a delicious triple goat cheese that paired perfectly with our Brewlywed Ale.  Both businesses are recipients of loans from Samuel Adams Brewing the American Dream.

Cheers to everyone that spent our special Brewlywed a the Brewery day with us!

May the glass of the couples who celebrated their marriage with us be forever full!

Brewlywed Ale Day!

The day is here! The one-day special release of Brewlywed Ale! Be sure to check back all day for updates from all the days events!

10:53 a.m. EDT – Are we near the end? Still roughly 40-50 people in-line to get Brewlywed Ale! 







10:01 a.m. EDT – Our second marriage of the day! Can you get a better marriage location then a hop garden at a brewery? 







9:32 a.m. EDT – This great couple felt today would be a great day to get married… and why not have Jim act as their witness! Cheers to many years of happiness! 


9:03 a.m. EDT – The first purchases of Brewlywed Ale! These people were at the brewery around 4:00 a.m. this morning! 







8:54 a.m. EDT – Jim in the hop garden outside of the brewery to toast the hundreds who have lined up to grab a bottle of Brewlywed Ale! Bonus points for those who are now standing out in the rain!







8:38 a.m. EDT – The calm before the storm. A look inside the Brewlywed Ale tasting room!







7:44 a.m. EDT – We’re wrapping around the building with roughly 100-110 people in-line! 







6:53 a.m. EDT – The first Brewlywed Ale folks are lining up! First people in-line were here around 5:00 a.m.! Wow! 

Nothing says "For the love of beer" like getting up before sunset!