Say “I Do” at the Boston Brewery with Brewlywed Ale

Jim BrewlywedJoin us on Wednesday, June 18th from 9 a.m. to 1 p.m. at the Boston Brewery as we host our one day release of Brewlywed Ale!  AND get the chance to have Bob Cannon (yes – the guy with the beard) come to your home to brew.  No really, keep reading.

Brides and grooms to be are invited to come down and get their hands on one (or more) of the 200 cases we brewed this year.  The 2014 batch of Brewlywed Ale, a Belgian-style “bride ale,” is a distinct and complex brew with layers of flavor including tropical, floral aromas of Summer and Ella hops, and subtle hints of spice and clove from Belgian yeast. At 8% ABV, Brewlywed Ale is a medium bodied brew, deep golden in color with a slight unfiltered haze.

Brewlywed Ale makes a great wedding brew or gift for someone else.  The beer is beautifully  packaged in decorated 750mL, cork-finished bottles and available for $14.99 per bottle, or purchased by the case of 12 (maximum of 2 cases per purchase).

The first 50 people in line have the opportunity to purchase a bottle signed by Jim Koch. You can get in line starting at 7 a.m. on the day of. The first 20 people to arrive in bridal attire will be moved to the front of the line (guaranteeing one of those bottles!)

Besides the opportunity to purchase Brewlywed Ale, here’s what we’ll have going on at the Brewery the day of the event:

  • Private Brewery tours.
  • An on-site Justice of the Peace will marry you or help you renew your vows… right in our brewery hop garden!  (Note: you have to bring your  marriage license). If you’re interested in getting married on June 18, e-mail us at brewlywed@samueladams.com.
  • Sampling of beer-infused wedding fare and pairing suggestions from local small business owners who are members of our Brewing the American Dream program.
  • Brides Across America, a Boston-based non-profit organization which provides free wedding dresses to military brides, will be accepting wedding dress donations. To be eligible for donation, dresses must be new or lightly worn, clean and less than five years old.

RSVP for the event here.

Can’t make it to Boston? Samuel Adams brewer Bob Cannon is going on the road to help one beer-loving couple homebrew their perfect wedding beer. Bob has a history of bridal brewing; he brewed what came to be Samuel Adams Irish Red for his own wedding. This experience will be for sale one-day-only on June 20th for $10,000 and all proceeds will go to Brides Across America. Be the first and only to purchase this once-in a lifetime experience!

We’ve also teamed up with Ted’s Cigars to create limited-edition Samuel Adams Brewlywed Ale-seasoned cigars. The cigars, which showcase subtle spice notes and a floral sweetness from being seasoned by Brewlywed Ale, are the perfect wedding or groomsman gift. They will be available exclusively at tedscigars.com.

Looking for more beer-related wedding tips? Samuel Adams tapped wedding trend and planning website Lover.ly, who confirms that there’s a spike in interest from brides and grooms in serving specialty beer at weddings. Lover.ly has a ton of beer-related inspiration and expert tips that will no doubt help beer lovers integrate this trend into their own weddings!

New from the Nano-Brewery: Roggen Wolf

We’re excited for you self-proclaimed “hop-heads” and IPA lovers out there to check out our newest IPA Hopology pack, which features a wide range of IPAs. Each beer in this pack brings something different to the table, and we are trying something new with our most recent addition: Roggen Wolf, a Rye IPA.

A beer is  a “rye” beer when rye is substituted for some portion of the malted barley. It was common to use rye in beers in Germany until the 15th Century when a series of bad crops caused a big shortage of rye. When this happened, rye was only allowed to be used for baking bread. The practice of using rye in beers has since made a resurgence in Germany and in American craft brewing.

We caught up with one of our brewers who works in our nano-brewery, Eryn Bottens, to talk about his first commercially available brew and to find out what it’s like to work in the Samuel Adams nano-brewery.

eryn2

Q: What is your role as a nano-brewer at Sam Adams?

A: I’m a brewer, and one of my jobs is to help create new beer recipes in the nano-brewery, which is located within our Boston brewery. We do all of our beer development and trial brews here.

The nano-brewery is essentially a mini brewery where we can be creative and innovative. Working on a small scale, we can do a lot of experimentation.

Sometimes we want to try brewing with a unique or special ingredient or try a new process. Recently we did some test brewing with several new varieties of hops. We brewed a series of single hopped beers to see how the different hops change the profile of the beer, what is the sensory effect, and if we might want to use them in an upcoming brew.

Q: What is Roggen Wolf, and what is it like compared to other IPAs we have brewed in the past?

A: Roggen Wolf is the first Rye IPA that we’ve released. The use of rye helped us brew a mellow IPA with a robust spice character. Roggen Wolf is brewed with Galaxy and Ahtanum hops – which are two pretty unique hop varieties. Galaxy hops are from Australia and add really nice citrus, peach and passionfruit notes while the American Ahtanum hops add floral, earthy, citrus and grapefruit notes to the brew. The hop notes are really complemented by the subtle peppery note from the rye in the finish.

Q: What was the process like for developing Roggen Wolf?

A: It took around three months to get from the initial idea to transition into production. The challenging part was figuring out how much rye to include in the malt bill – if you add too much, it can lead to a stuck mash.

I enjoyed working with rye because it imparts a spicy quality that malted barley doesn’t. It is an ingredient that we don’t use in our beers that often – it makes for a unique flavor contribution.

Q: What would you pair Roggen Wolf with?

This beer pairs really nicely with smoked Gouda or charcuterie because the hoppiness off the brew cuts through the richness of the cheese. The combination of hops and the spiciness of the rye also accentuates the flavor of dishes like jerk chicken or pulled pork.

Q: Roggen Wolf was a big project for you – how did it feel the first time you saw the final bottle in the IPA Hopology Pack?

A: I was really excited! The beer came out great and the label is really awesome. I’m looking forward to hearing what people have to say about it outside the brewery. It’s really rewarding to see something I worked hard on come to fruition and be made available to drinkers.

Q: What is your favorite Samuel Adams beer?

A: Black Lager – it’s delicious. It’s a dark lager with a good hop profile that is light, and not super boozy.

Want to try Roggen Wolf? It is available for a limited time in our newly released IPA Hopology Variety Pack.

(Photo provided by Hannah O’Leary, Oregon State University Photographer)

A Special Brew to Commemorate this Year’s Boston Marathon

The Boston Marathon has been a cherished tradition in our hometown for well over a hundred years. It is a unique athletic event, open to athletes from all countries, backgrounds, genders, and beliefs. It is also a celebration of the city of Boston, as hundreds of thousands of spectators line the race route to cheer for the commitment, determination, and stamina of the participants.

This is our third year as a proud sponsor of the Boston Marathon, and for the third year in a row we are brewing a commemorative beer for the race – Boston 26.2 Brew – to toast the runners and spectators.

Last year, following the tragic events that took place on race day, we committed to donating all of the profits from the sale of the beer to The Greg Hill Foundation, which provided immediate support to survivors of the Boston Marathon tragedy and their families. This year, we are continuing our commitment and again will donate all profits from the sale of Boston 26.2 Brew to The Greg Hill Foundation for the ongoing needs of the survivors and their families.

This year is especially meaningful to me as we were able to host some of the families that had been impacted by the tragedy, at our brewery, to brew one of the first batches of Boston 26.2 Brew. It was truly an honor for us to all come together to brew this special beer and it was a fun and memorable day for everyone.

boston strong 1

We’re proud to be a part of the Boston community and know this this year will be the biggest and most meaningful marathon the city of Boston has ever seen. I look forward to raising a pint and celebrating the runners, spectators, and all Bostonians on this momentous day.

About The Commemorative Brew:

Boston 26.2 Brew is a Gose style beer, which offers a lighter body with a slightly lower alcohol level (4.5%) than many of our other styles, and is fitting for those either running in the race or cheering on their favorite runners on race day. The brew has light cereal notes from malted and unmalted wheat, rounded out by a spicy, peppery character with a soft mineral quality from a touch of salt.

The brew is available on draft now for a limited time and will be served at select bars and restaurants along the race course and in Boston (see below for a list of bars and restaurants). The special batch from our “Brew Day” will be available only at our Boston Brewery at a fundraising event on Wednesday, 3/26. RSVP here.

Where Boston 26.2 Brew is being poured:

29 SUDBURY – 29 HUDSON RD, SUDBURY MA

99 RESTAURANT & PUB – 29 AUSTIN ST, CHARLESTOWN MA

99 RESTAURANT & PUB – 121 VFW PKWY, REVERE MA

99 RESTAURANT & PUB – 59 NEWPORT AVE, QUINCY MA

99 RESTAURANT & PUB – 20 CUMMINGS ST, SOMERVILLE MA

ANTHEM – 101 S MARKET ST, BOSTON MA

APPLEBEES NEIGHBORHOOD GRILL & BAR – 11 ALLSTATE RD, DORCHESTER MA

APPLEBEES NEIGHBORHOOD GRILL & BAR – 2 ELM ST, WOBURN MA

APPLEBEES NEIGHBORHOOD GRILL & BAR – 200 HANCOCK ST, QUINCY MA

APPLEBEES NEIGHBORHOOD GRILL & BAR – 222 WASHINGTON ST, HUDSON MA

APPLEBEES NEIGHBORHOOD GRILL & BAR – 251 N MAIN ST, LEOMINSTER MA

APPLEBEES NEIGHBORHOOD GRILL & BAR – 381 CHESTNUT HILL AVE, BRIGHTON MA

APPLEBEES NEIGHBORHOOD GRILL & BAR – 680 SOUTHBRIDGE ST, AUBURN MA

APPLEBEES NEIGHBORHOOD GRILL & BAR – 70 WORCESTER PROVIDENCE TPKE, MILLBURY MA

APPLEBEES NEIGHBORHOOD GRILL & BAR – 91 MEDWAY RD, MILFORD MA

BARLOWS – 241 A ST, BOSTON MA

BEANTOWN PUB – 100 TREMONT ST, BOSTON MA

BELLA LUNA MILKY WAY – 284 AMORY ST, BOSTON MA

BELL IN HAND – 45 UNION ST, BOSTON MA

BILLS HOUSE OF PIZZA – 753 BEACON ST, NEWTON CENTER MA

BILLS PIZZA – 14 MAIN ST, HOPKINTON MA

BREW CITY GRILL – 102 SHREWSBURY ST, WORCESTER MA

BREWERS COALIATION – 344 WALNUT ST, NEWTONVILLE MA

BRITISH BEER COMPANY – 120 WORCESTER RD, FRAMINGHAM MA

BRITISH BEER COMPANY – 85 PROVIDENCE HWY, EAST WALPOLE MA

BROWNSTONE – 111 DARTMOUTH ST, BOSTON MA

BUFFS PUB – 313 WASHINGTON ST, NEWTON MA

BULL FINCH PUB CHEERS BOSTON – 84 BEACON ST, BOSTON MA

CACTUS CLUB – 939 BOYLSTON ST, BOSTON MA

CALIFORNIA PIZZA KITCHEN – 800 BOYLSTON ST, BOSTON MA

CAMBRIDGE COMMON – 1667 MASSACHUSETTS AVE, CAMBRIDGE MA

CARBONES RESTAURANT INC – 280 CEDAR ST, HOPKINTON MA

CENTRE DELI – 545 HIGH ST, DEDHAM MA

CHEERS OF BOSTON – 29 QUINCY MARKET BLDG, BOSTON MA

CHILIS GRILL & BAR #824 – 930 PROVIDENCE HWY, DEDHAM MA

CHRISTOPHERS – 1920 MASSACHUSETTS AVE, CAMBRIDGE MA

CITY SIDE AT THE CIRCLE – 1960 BEACON ST, BRIGHTON MA

CLERYS – 335 COLUMBUS AVE, BOSTON MA

CONOR LARKINS GRILL – 329 HUNTINGTON AVE, BOSTON MA

CORNELLS CLUB – 229 HAYDEN ROWE ST, HOPKINTON MA

CORNER PUB – 1 WUNION ST, ASHLAND MA

CORNWALLS – 654 BEACON ST, BOSTON MA

DANTES ART BAR – 5 CAMBRIDGE PKWY STE B, CAMBRIDGE MA

DARRYL S CORNER BAR – 604 COLUMBUS AVE, BOSTON MA

DILLONS – 951 BOYLSTON ST, BOSTON MA

DOCKSIDE – 229 CENTRE ST, MALDEN MA

DOYLES – 3484 WASHINGTON ST, JAMAICA PLAIN MA

DUCALI PIZZERIA – 289 CAUSEWAY ST, BOSTON MA

ELEPHANT & CASTLE – 161 DEVONSHIRE ST, BOSTON MA

ELEPHANT WALK – 900 BEACON ST, BOSTON MA

FOLEYS BACKSTREET GRILLE – 531 PEARL ST, STOUGHTON MA

FOUR SEASONS HOTEL – 200 BOYLSTON ST, BOSTON MA

GRUMPYS – 190 PULASKI BLVD, BELLINGHAM MA

HILL TAVERN – 228 CAMBRIDGE ST, BOSTON MA

HOLIDAY INN – 1200 BEACON ST, BROOKLINE MA

HOPS N SCOTCH BAR & GRILL – 1306 BEACON ST, BROOKLINE MA

HORESHOE PUB – 29 SOUTH ST, HUDSON MA

HYATT REGENCY – 575 MEMORIAL DR, CAMBRIDGE MA

JACOB WIRTH – 33 STUART ST, BOSTON MA

JASPERS SUMMER SHACK – 50 DALTON ST, BOSTON MA

JOCOS – 450 MOODY ST, WALTHAM MA

JOHN BREWERS TAVERN – 7 HIGHLAND AVE, MALDEN MA

KENNEDYS IRISH PUB – 247 MAPLE ST, MARLBOROUGH MA

KENS STEAK HOUSE – 95 WORCESTER RD, FRAMINGHAM MA

L STREET TAVERN – 658 E 8TH ST, BOSTON MA

LANES & GAMES – 195 CONCORD TPKE, CAMBRIDGE MA

LEWIS REST & GRILL INC – 92 CENTRAL ST, ORWOOD MA

LUCCA BACKBAY – 116 HUNTINGTON AVE, BOSTON MA

LUCKYS LOUNGE – 100 TERMINAL RD, BOSTON MA

M J OCONNORS – 27 COLUMBUS AVE, BOSTON MA

MARRIOTT HOTELS & RESORTS – 2 CAMBRIDGE CTR, CAMBRIDGE MA

MARRIOTT HOTELS & RESORTS – 110 HUNTINGTON AVE, BOSTON MA

MCCARTHY BROS – 9 MOULTON ST, CHARLESTOWN MA

MCGREEVEYS – 911 BOYLSTON ST, BOSTON MA

MICK MORGANS – 973 PROVIDENCE HWY, SHARON MA

MISSION BAR &B GRILLE – 724 HUNTINGTON AVE, BOSTON MA

MORSE TAVERN – 85 E CENTRAL ST, NATICK MA

MR DOOLEYS VILLAGE PUB – 9 DEPOT CT, COHASSET MA

NAPPER TANDYS – 1065 MAIN ST, WALPOLE MA

OHARAS – 1185 WALNUT ST, NEWTON HIGHLANDS MA

OLD TIMER RESTAURANT INC – 155 CHURCH ST, CLINTON MA

OLEARYS – 1010 BEACON ST, BROOKLINE MA

ORLEANS – 65 HOLLAND ST, SOMERVILLE MA

PARISH CAFE – 361 BOYLSTON ST, BOSTON MA

PARISH CAFE II – 493 MASSACHUSETTS AVE, BOSTON MA

PATRONS MEXICAN KITCHEN – 138 BRIGHTON AVE, ALLSTON MA

PEPERONCINIS PIZZARIA & G – 486 CONCORD ST, FRAMINGHAM MA

PORTERS BAR & GRILL – 173 PORTLAND ST, BOSTON MA

RATTLESNAKE BAR & GRILL – 384 BOYLSTON ST, BOSTON MA

ROCK N COAL PIZZA – 799 S MAIN ST, BELLINGHAM MA

ROGGIES – 356 CHESTNUT HILL AVE, BRIGHTON MA

SALVATORES – 225 NORTHERN AVE, BOSTON MA

SALVATORES – 55 HIGH ST, MEDFORD MA

SALVATORES – 555 WASHINGTON ST, BOSTON MA

SMITH & WOLLENSKY – 101 ARLINGTON ST, BOSTON MA

SMOKEY BONES BBQ #7612 – 301 TECHNOLOGY CENTER DR, STOUGHTON MA

STATS BAR & GRILLE – 77 DORCHESTER ST, BOSTON MA

STOUGHTON TOWN SPA – 1119 WASHINGTON ST, STOUGHTON MA

SUNSET CANTINA – 916 COMMONWEALTH AVE , BROOKLINE MA

SUNSET CANTINA – 916 COMMONWEALTH AVE, BOSTON MA

SUNSET GRILL & TAP – 130 BRIGHTON AVE, ALLSTON MA

SWEET CHEEKS – 1381 BOYLSTON ST, BOSTON MA

T J SPIRITS – 355 W UNION ST, ASHLAND MA

TASTY BURGER – 1305 BOYLSTON ST, BOSTON MA

TAVERN & WISH – 720 MASSACHUSETTS AVE, CAMBRIDGE MA

TAVERN IN THE SQUARE – 1 NEW ENGLAND EXECUTIVE PARK, BURLINGTON MA

TAVERN IN THE SQUARE – 1 SOUTH STATION, BOSTON MA

TAVERN IN THE SQUARE – 161 BRIGHTON AVE, ALLSTON MA

TAVERN IN THE SQUARE PORTER – 1815 MASSACHUSETTS AVE, CAMBRIDGE MA

TELEGRAPH HILL – 289 DORCHESTER ST, BOSTON MA

TENNIS & RACQUET CLUB – 927 BOYLSTON ST, BOSTON MA

TERRY OREILLY PUB – 45 UNION ST, NEWTON CENTER MA

THE 4 SPORTS PUB – 666 WAVERLY ST, FRAMINGHAM MA

THE ATLANTIC BEER GARDEN – 146 NORTHERN AVE, BOSTON, MA

THE BACK DECK INC – 10 WEST ST, BOSTON MA

THE BLACKSTONE GRILL – 15 UNION ST, BOSTON MA

THE CHICKEN BONE SALOON – 358 WAVERLY ST, FRAMINGHAM MA

THE FAIRMOUNT GRILLE – 81 FAIRMOUNT AVE, HYDE PARK MA

THE LAST SHOT – 559 WASHINGTON ST, STOUGHTON MA

THE POINT – 147 HANOVER ST, BOSTON MA

THE RAVENS NEST – 998 MAIN ST, WALPOLE MA

THE SKELLIG – 240 MOODY ST, WALTHAM MA

THE VAULT – 105 WATER ST, BOSTON MA

THE WHISKEY PRIEST – 150 NORTHERN AVE, BOSTON, MA

TWELVE FINE FOOD & SPIRITS – 191 MECHANIC ST, BELLINGHAM MA

UNION OYSTER HOUSE – 41 UNION ST, BOSTON MA

UNION ST – 107 UNION ST, NEWTON CENTER MA

UNO CHICAGO GRILL #201 – 731 BOYLSTON ST, BOSTON MA

UNO CHICAGO GRILL #209 – 1 BROOKLINE AVE, BOSTON MA

WARREN TAVERN – 2 PLEASANT ST, CHARLESTOWN MA

WATERFRONT CAFE – 452 COMMERCIAL ST, BOSTON MA

WAXY OCONNORS – 1 RAININ RD, WOBURN MA

WHISKEYS PUB – 885 BOYLSTON ST, BOSTON MA

ZIOS QUATTRO – 22 SOUTH ST, HOPKINTON MA

Cooking with Beer: Q&A with John Holl

We had the opportunity to sit down with  John Holl, author and editor of All About Beer Magazine, who stopped by the Boston Brewery to sign copies of his new book, The American Craft Beer Cookbook: 155 Recipes from Your Favorite Brewpubs and Breweries. Here’s what he had to say about beer and food pairings and the one style of beer he just can’t live without…

Cook Book photo

Q: What inspired you to write your new book The American Craft Beer Cookbook: 155 Recipes from Your Favorite Brewpubs and Breweries?

A: I wanted to be able to tell the story about American beer and food culture right now. The craft beer movement has kept pace with the “eat local” movement – so many people want to eat authentic, and remember the real pleasure of eating. They don’t want microwaveable meals anymore.

There are also limitless options with what brewers are doing around the country, and I wanted to explore those together.

Q: In your opinion, what are the biggest misconceptions about beer and food pairings?

A: Everyone seems to think that if you’re having a nice meal, you should have a bottle of wine on the table. That’s great, but beer brings so much more to food pairings. One of the problems we have with beer is that people use words like “bitter” to describe hops or use technical terms to describe flavors. We need to start describing the flavor of beer in food terms – coffee, citrus, or pine that you get from hops. Once we do that, then people will really start thinking about how beer pairs well with meals.

Q: What advice do you have for people who are just beginning exploring beer and food pairings?

A: Experiment! You can get so many different beers – buy individual beers of one style from different breweries and find beers that work well with a dish. Try different combinations that you think might work – if they work great, if not, then you probably at least discovered a new beer that you like and you can always try again next time.

John Holl enjoying a Boston Lager and Roasted Venison Saddle with Samuel Adams Chocolate Bock Mole.

John Holl enjoying a Boston Lager and Roasted Venison Saddle with Samuel Adams Chocolate Bock Mole.

Q: What is your favorite recipe for the fall?

A: One of my favorites is the Roasted Venison Saddle with Samuel Adams Chocolate Bock Mole. With hunting season coming up, there is going to be plenty of fresh venison and this recipe really highlights the true taste of the meat.

Q: If you could only drink one style of beer for the rest of your life, what would you choose and why?

A: Pale Ale – it’s such a versatile style in that there are so many different interpretations of it. You can have a lot of different flavors, and you can have different interpretations form different breweries. Pale Ale is a great year-round drinking style and it’s the style that first introduced me to craft beer and I still have a soft spot for it.

Special thank you to John for including us in his book and for spending time with us at the brewery! You can purchase his book here

Eat, Drink Beer, and Be Married

Brewlywed_JIMThe beer has been brewed. The justice of the peace has been booked. And Jim is working on his best man toast. It’s time for Samuel Adams Brewlywed Ale.

Last summer we celebrated the tradition of brewing for weddings with Brewlywed Ale, a Belgian-style “bride ale” available one-day only at our Boston Brewery. And on June 26th, we’re inviting everyone back once again for the chance to get their hands on this year’s batch, available for purchase exclusively on this day at the brewery. We’ve brewed just 300 cases of this 750mL cork-caged specialty beer so if last year is any indication, people will be lining up early for their chance to purchase a bottle or a couple of cases.

Brewlywed Ale is a distinct, complex brew that’s perfect for celebrating. It offers layers of flavor including tropical, floral aromas of Stella and Summer hops with subtle hints of spice. The malt character and soft hop profile impart an upfront frutiness, followed by lingering notes of clove and honeysuckle from Belgian yeast.

We’ve noticed that drinkers across the country are starting to catch on to what brewers have known for centuries – beer is an essential component to a wedding celebration. In fact, the medieval word “ale” is rooted in the word “bridal,” which refers to a festive occasion where much ale is drunk in celebration.  Beer was typically brewed by the brides-to-be. Our brewers at Samuel Adams have been keeping this brewing traditional alive; not only did Jim make a beer for his own wedding, but he also brewed the very first batch of Samuel Adams Noble Pils to celebrate his daughter’s wedding. Even Bob brewed a special beer for his wedding that eventually became our very own Samuel Adams Irish Red.

Brewlywed 2013 bottleWe’re also inviting beer-loving couples who have their marriage certificate in hand to tie the knot* or renew their vows at the brewery. We will have a Justice of the Peace available to perform ceremonies on the spot while string quartet Maestro Musicians serenades couples in the background. Need a Best Man (or Maid of Honor)? Jim will be on hand to witness your special day. Last year we hosted three weddings in the brewery’s hop garden!

If you’re headed to our brewery for the love of beer, here’s what you need to know:

WHERE: Samuel Adams Brewery | 30 Germania Street | Boston, MA 02130

WHEN: Wednesday, June 26, 2013; 9:00 a.m. – 1:00 p.m. 

  • 7:00AM: Line up early. The first 50 people in line have the opportunity to purchase a bottle signed by our founder and brewer, Jim Koch. The first 20 people to arrive in bridal attire will be moved to the front of the line (guaranteeing one of those bottles).
  • 9:00AM: Doors open and Brewlywed Ale is for sale! One 750ml Bottle of Brewlywed Ale will cost $14.99 and a case of 12 bottles will cost $179.88 (5 case maximum purchase).
  • 9:00AM-1:00PM:
  • 1:00PM: Last call. Brewlywed doors close at 1PM. (If any beer remains, drinkers may purchase at the brewery gift shop until 4 p.m.)

Hope to see you and your loved ones there!

 

*A wedding license can be obtained in any Massachusetts City or Town Hall. There is a three (3) day waiting period after application before couples can pick up the license; it is valid for 60 days after it is picked up. A license must be present in order to be married. If you’re interested in potentially getting married or renewing your vows at the brewery, email brewlywed@samueladams.com

Brewlywed Ale: The Perfect Brew to Say “I do”

We know beer is the centerpiece of a great wedding. In fact, beer has been an essential component of weddings for centuries. The medieval word “ale” is actually rooted in the word “bridal,” which refers to a festive occasion where much ale is drunk in celebration. We hold this tradition near and dear; in fact, Jim brewed the first batch of Samuel Adams Noble Pils for his daughter’s wedding day. 

Mark your calendars for July 26th for your chance to enjoy a specialty brew as you say “I do!” We’re inviting all brides, grooms, couples, recently engaged and recently married (or anyone looking for a unique, beyond-the-registry gift) to line up to get a bottle of Samuel Adams Brewlywed Ale, a limited release Belgian-style pale golden ale.  A distinct and complex brew, Samuel Adams Brewlywed Ale offers layers of flavor including fruit and honeysuckle notes from the Belgian yeast, sweetness from malt and citrus character from hops. With only 350 cases brewed, this beer will be available for one day only, July 26th, at our Boston brewery.

Throughout the morning we’ll also have wedding experts on hand to provide beer pairing suggestions for wedding menus, expert advice and answers to wedding questions from TheKnot.com, a toast from Jim and the chance to have Samuel Adams foot the tab* for your rehearsal dinner. For the most die-hard of beer fans, it could also be your actual “big day” – a justice of the peace will be available to perform ceremonies on the spot (all you’ll need is a legit wedding license**).  This would be a first for us… just saying.

WHERE: Samuel Adams Brewery | 30 Germania Street (Jamaica Plain neighborhood) | Boston, MA 02130

WHEN: Thursday, July 26 2012, 7:00 a.m. – 1:00 p.m. 

  • 7:00AM: Line up at the brewery. The first 20 people to arrive in bridal attire will be moved to the front of the line, ensuring a bottle from the 50 bottles signed by Jim Koch.
  • 9:00AM: Brewery doors open and Samuel Adams Brewlywed Ale is for sale while supplies last.
  • 9:00AM-1:00PM: Wedding menu beer pairing suggestions from Samuel Adams brewers and local food businesses; raffle to have Samuel Adams pick up your rehearsal dinner tab*; wedding photo booth; expert advice and answers to wedding questions from TheKnot.com, the #1 wedding website and more.
  • 1:00PM: Last call. Doors close at 1 p.m.

We asked our friend Carley Roney, Co-Founder and Editor in Chief of The Knot.com, what she thought about the marrying of beer and weddings.  She told us that brides and grooms today are more daring than they’ve ever been when it comes to giving beer a seat at the wedding table. She even suggested that couples say goodbye to the standard wine and cocktails and incorporate craft beer bars, beer tasting stations and beer and food pairings into their big day. We couldn’t agree more!

Samuel Adams Brewlywed Ale Details

  • Samuel Adams Brewlywed Ale will be packaged in decorated 750mL, cork-finished bottles; and available for $14.99 per bottle, or purchased by the case of 12 (maximum of 2 cases per purchase).
  • At 8% ABV, Samuel Adams Brewlywed Ale is a distinct and complex brew that offers layers of flavor including fruit and honeysuckle notes from the Belgian yeast, sweetness from malt and citrus character from hops.We recommend serving this beer at a temperature of 40-45° and enjoying it before your one-year anniversary.
  • Check our Tab on Facebook for updates: www.facebook.com/samueladams
  • Follow our live Brewlywed at the Brewery tweets @SamuelAdamsBeer #Brewlywed

 

* Up to $1,000

**A wedding license can be obtained in any Massachusetts City or Town Hall. There is a three (3) day waiting period after application before couples can pick up the license; it is valid for 60 days after it is picked up. A license must be present in order to be married.

For the Love of beer, we hope to see you there!

Live… from the Brewery… It’s Marathon Tuesday!

Since last week, spirits here at the brewery have enjoyed quite the lift from the scores of Boston Marathon runners who have stopped in for tours. Pre-race attitudes were hopeful and confident, but after surviving Monday’s scorcher, our guests’ emotions were downright exuberant. Free beer has a funny way of doing that to people.

“Marathon Tuesday” (as we dubbed it) raced into the brewery with a flurry of excitement as we squeezed in two early tours before the day’s usual starting time of 10 a.m. (Fair warning: there will be plenty more bad running puns to come.) To salute our visitors, we arranged special tours for marathoners and their cheering sections to check out the brewery, pick up a commemorative 26.2 ounce (naturally) mug and, most importantly, share some Boston 26.2 Brew.

Considering the race day’s nearly 90-degree heat, it would be understandable to find surly, exhausted runners on Tuesday, but our guests of honor were just the opposite. Their infectious energy was inspiring, given that less than 24 hours before visiting they had pounded out 26.2 miles in record high heat. They even smiled when discussing the events of the previous day.

“It was rough,” said Christie, a Chicagoan, as she collected her mug and grinned ear to ear. “It was tough to get through that course on a hot day.”

Cheers to 26.2!

Christie named the three biggest challenges of her first Boston Marathon as the oppressive heat, the punishing hills and the cold she’s been battling. We’d like to think that the sample of Boston 26.6 Brew was boosting Christie’s mood, but it seems everything about her trip to Boston was making her smile.

“The spectators on the course were fantastic,” she said.

Also getting high marks from Christie: her 26.2 Brew mug, the tour, the tasting room, and her tour guide, Audrey.

Of the nine marathons he’s run, Ken of Morton, Ill., said this year’s Boston Marathon was by far the hardest.

“It was brutal,” he said.

When asked if he’d have appreciated a beer handed to him along the route, Ken said normally he’d love one – except for yesterday, when the temptation from a brew in the heat would likely have lured him away from the task at hand.

“Yesterday, I would have just stopped and said, ‘I’m going to party with you,’” he said with a laugh and I made a mental note to offer beers to any of-age runners in need during subsequent marathons. A year-plus spent conducting brewery tours and tastings has taught me that the girl who gives people beer is usually the most popular girl around.

To demonstrate just how tough these runners were, the Boston Athletic Association offered deferrals to any would-be marathoners who would rather run next year than deal with this year’s heat wave. These guys and gals powered through and still came out the next day for some brews. Frankly, after running 26.2 miles, I’d have declared the next day Official Wallow in Smugness and Eat Ice Cream Day, but this lowly brewery ambassador also hasn’t endeavored to run more than two miles since the days of high school track practice.

Running 26.2 miles deserves a 26.2 oz. mug!

For any runners looking to relive their marathon between now and next Patriots’ Day, the limited edition 26.2 Brew mugs feature the course route and elevation so they can drink their way from Hopkinton to Boston. Handing these hefty mugs to the incredible athletes who have come to visit us has been quite humbling. It has been an honor to teach them about beer, just as it was inspiring to watch them charge down Beacon Street on Monday.

What’s been just as exciting is all our brewery guests’ warm reception. Every toast to the marathoners has been met with a resounding “Cheers!” from the entire tasting room. While we’re all supremely proud of the runners, we’re most appreciative of the inspiration they’ve given our brewers to craft 26.2 Brew. I’ll spend part of the off-season pondering lacing up my sneakers, but until then I’m back in the brewery for a potential Marathon Thursday today!