By: Jim Koch
| Published: March 5th, 2014
The Boston Marathon has been a cherished tradition in our hometown for well over a hundred years. It is a unique athletic event, open to athletes from all countries, backgrounds, genders, and beliefs. It is also a celebration of the city of Boston, as hundreds of thousands of spectators line the race route to cheer for the commitment, determination, and stamina of the participants.
This is our third year as a proud sponsor of the Boston Marathon, and for the third year in a row we are brewing a commemorative beer for the race – Boston 26.2 Brew – to toast the runners and spectators.
Last year, following the tragic events that took place on race day, we committed to donating all of the profits from the sale of the beer to The Greg Hill Foundation, which provided immediate support to survivors of the Boston Marathon tragedy and their families. This year, we are continuing our commitment and again will donate all profits from the sale of Boston 26.2 Brew to The Greg Hill Foundation for the ongoing needs of the survivors and their families.
This year is especially meaningful to me as we were able to host some of the families that had been impacted by the tragedy, at our brewery, to brew one of the first batches of Boston 26.2 Brew. It was truly an honor for us to all come together to brew this special beer and it was a fun and memorable day for everyone.
We’re proud to be a part of the Boston community and know this this year will be the biggest and most meaningful marathon the city of Boston has ever seen. I look forward to raising a pint and celebrating the runners, spectators, and all Bostonians on this momentous day.
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By: Sam Adams Editorial Team
| Published: September 6th, 2013
We had the opportunity to sit down with John Holl, author and editor of All About Beer Magazine, who stopped by the Boston Brewery to sign copies of his new book, The American Craft Beer Cookbook: 155 Recipes from Your Favorite Brewpubs and Breweries. Here’s what he had to say about beer and food pairings and the one style of beer he just can’t live without…
Q: What inspired you to write your new book The American Craft Beer Cookbook: 155 Recipes from Your Favorite Brewpubs and Breweries?
A: I wanted to be able to tell the story about American beer and food culture right now. The craft beer movement has kept pace with the “eat local” movement – so many people want to eat authentic, and remember the real pleasure of eating. They don’t want microwaveable meals anymore.
There are also limitless options with what brewers are doing around the country, and I wanted to explore those together.
Q: In your opinion, what are the biggest misconceptions about beer and food pairings?
A: Everyone seems to think that if you’re having a nice meal, you should have a bottle of wine on the table. That’s great, but beer brings so much more to food pairings. One of the problems we have with beer is that people use words like “bitter” to describe hops or use technical terms to describe flavors. We need to start describing the flavor of beer in food terms – coffee, citrus, or pine that you get from hops. Once we do that, then people will really start thinking about how beer pairs well with meals.
Q: What advice do you have for people who are just beginning exploring beer and food pairings?
A: Experiment! You can get so many different beers – buy individual beers of one style from different breweries and find beers that work well with a dish. Try different combinations that you think might work – if they work great, if not, then you probably at least discovered a new beer that you like and you can always try again next time.
John Holl enjoying a Boston Lager and Roasted Venison Saddle with Samuel Adams Chocolate Bock Mole.
Q: What is your favorite recipe for the fall?
A: One of my favorites is the Roasted Venison Saddle with Samuel Adams Chocolate Bock Mole. With hunting season coming up, there is going to be plenty of fresh venison and this recipe really highlights the true taste of the meat.
Q: If you could only drink one style of beer for the rest of your life, what would you choose and why?
A: Pale Ale – it’s such a versatile style in that there are so many different interpretations of it. You can have a lot of different flavors, and you can have different interpretations form different breweries. Pale Ale is a great year-round drinking style and it’s the style that first introduced me to craft beer and I still have a soft spot for it.
Special thank you to John for including us in his book and for spending time with us at the brewery! You can purchase his book here.
By: Sam Adams Editorial Team
| Published: June 17th, 2013
The beer has been brewed. The justice of the peace has been booked. And Jim is working on his best man toast. It’s time for Samuel Adams Brewlywed Ale.
Last summer we celebrated the tradition of brewing for weddings with Brewlywed Ale, a Belgian-style “bride ale” available one-day only at our Boston Brewery. And on June 26th, we’re inviting everyone back once again for the chance to get their hands on this year’s batch, available for purchase exclusively on this day at the brewery. We’ve brewed just 300 cases of this 750mL cork-caged specialty beer so if last year is any indication, people will be lining up early for their chance to purchase a bottle or a couple of cases.
Brewlywed Ale is a distinct, complex brew that’s perfect for celebrating. It offers layers of flavor including tropical, floral aromas of Stella and Summer hops with subtle hints of spice. The malt character and soft hop profile impart an upfront frutiness, followed by lingering notes of clove and honeysuckle from Belgian yeast.
We’ve noticed that drinkers across the country are starting to catch on to what brewers have known for centuries – beer is an essential component to a wedding celebration. In fact, the medieval word “ale” is rooted in the word “bridal,” which refers to a festive occasion where much ale is drunk in celebration. Beer was typically brewed by the brides-to-be. Our brewers at Samuel Adams have been keeping this brewing traditional alive; not only did Jim make a beer for his own wedding, but he also brewed the very first batch of Samuel Adams Noble Pils to celebrate his daughter’s wedding. Even Bob brewed a special beer for his wedding that eventually became our very own Samuel Adams Irish Red.
We’re also inviting beer-loving couples who have their marriage certificate in hand to tie the knot* or renew their vows at the brewery. We will have a Justice of the Peace available to perform ceremonies on the spot while string quartet Maestro Musicians serenades couples in the background. Need a Best Man (or Maid of Honor)? Jim will be on hand to witness your special day. Last year we hosted three weddings in the brewery’s hop garden!
If you’re headed to our brewery for the love of beer, here’s what you need to know:
WHERE: Samuel Adams Brewery | 30 Germania Street | Boston, MA 02130
WHEN: Wednesday, June 26, 2013; 9:00 a.m. – 1:00 p.m.
- 7:00AM: Line up early. The first 50 people in line have the opportunity to purchase a bottle signed by our founder and brewer, Jim Koch. The first 20 people to arrive in bridal attire will be moved to the front of the line (guaranteeing one of those bottles).
- 9:00AM: Doors open and Brewlywed Ale is for sale! One 750ml Bottle of Brewlywed Ale will cost $14.99 and a case of 12 bottles will cost $179.88 (5 case maximum purchase).
- 1:00PM: Last call. Brewlywed doors close at 1PM. (If any beer remains, drinkers may purchase at the brewery gift shop until 4 p.m.)
Hope to see you and your loved ones there!
*A wedding license can be obtained in any Massachusetts City or Town Hall. There is a three (3) day waiting period after application before couples can pick up the license; it is valid for 60 days after it is picked up. A license must be present in order to be married. If you’re interested in potentially getting married or renewing your vows at the brewery, email email@example.com
By: Sam Adams Editorial Team
| Published: July 12th, 2012
We know beer is the centerpiece of a great wedding. In fact, beer has been an essential component of weddings for centuries. The medieval word “ale” is actually rooted in the word “bridal,” which refers to a festive occasion where much ale is drunk in celebration. We hold this tradition near and dear; in fact, Jim brewed the first batch of Samuel Adams Noble Pils for his daughter’s wedding day.
Mark your calendars for July 26th for your chance to enjoy a specialty brew as you say “I do!” We’re inviting all brides, grooms, couples, recently engaged and recently married (or anyone looking for a unique, beyond-the-registry gift) to line up to get a bottle of Samuel Adams Brewlywed Ale, a limited release Belgian-style pale golden ale. A distinct and complex brew, Samuel Adams Brewlywed Ale offers layers of flavor including fruit and honeysuckle notes from the Belgian yeast, sweetness from malt and citrus character from hops. With only 350 cases brewed, this beer will be available for one day only, July 26th, at our Boston brewery.
Throughout the morning we’ll also have wedding experts on hand to provide beer pairing suggestions for wedding menus, expert advice and answers to wedding questions from TheKnot.com, a toast from Jim and the chance to have Samuel Adams foot the tab* for your rehearsal dinner. For the most die-hard of beer fans, it could also be your actual “big day” – a justice of the peace will be available to perform ceremonies on the spot (all you’ll need is a legit wedding license**). This would be a first for us… just saying.
WHERE: Samuel Adams Brewery | 30 Germania Street (Jamaica Plain neighborhood) | Boston, MA 02130
WHEN: Thursday, July 26 2012, 7:00 a.m. – 1:00 p.m.
- 7:00AM: Line up at the brewery. The first 20 people to arrive in bridal attire will be moved to the front of the line, ensuring a bottle from the 50 bottles signed by Jim Koch.
- 9:00AM: Brewery doors open and Samuel Adams Brewlywed Ale is for sale while supplies last.
- 9:00AM-1:00PM: Wedding menu beer pairing suggestions from Samuel Adams brewers and local food businesses; raffle to have Samuel Adams pick up your rehearsal dinner tab*; wedding photo booth; expert advice and answers to wedding questions from TheKnot.com, the #1 wedding website and more.
- 1:00PM: Last call. Doors close at 1 p.m.
We asked our friend Carley Roney, Co-Founder and Editor in Chief of The Knot.com, what she thought about the marrying of beer and weddings. She told us that brides and grooms today are more daring than they’ve ever been when it comes to giving beer a seat at the wedding table. She even suggested that couples say goodbye to the standard wine and cocktails and incorporate craft beer bars, beer tasting stations and beer and food pairings into their big day. We couldn’t agree more!
Samuel Adams Brewlywed Ale Details
- Samuel Adams Brewlywed Ale will be packaged in decorated 750mL, cork-finished bottles; and available for $14.99 per bottle, or purchased by the case of 12 (maximum of 2 cases per purchase).
- At 8% ABV, Samuel Adams Brewlywed Ale is a distinct and complex brew that offers layers of flavor including fruit and honeysuckle notes from the Belgian yeast, sweetness from malt and citrus character from hops.We recommend serving this beer at a temperature of 40-45° and enjoying it before your one-year anniversary.
- Check our Tab on Facebook for updates: www.facebook.com/samueladams
- Follow our live Brewlywed at the Brewery tweets @SamuelAdamsBeer #Brewlywed
* Up to $1,000
**A wedding license can be obtained in any Massachusetts City or Town Hall. There is a three (3) day waiting period after application before couples can pick up the license; it is valid for 60 days after it is picked up. A license must be present in order to be married.
For the Love of beer, we hope to see you there!
By: Boston Brewery Crew
| Published: April 19th, 2012
Since last week, spirits here at the brewery have enjoyed quite the lift from the scores of Boston Marathon runners who have stopped in for tours. Pre-race attitudes were hopeful and confident, but after surviving Monday’s scorcher, our guests’ emotions were downright exuberant. Free beer has a funny way of doing that to people.
“Marathon Tuesday” (as we dubbed it) raced into the brewery with a flurry of excitement as we squeezed in two early tours before the day’s usual starting time of 10 a.m. (Fair warning: there will be plenty more bad running puns to come.) To salute our visitors, we arranged special tours for marathoners and their cheering sections to check out the brewery, pick up a commemorative 26.2 ounce (naturally) mug and, most importantly, share some Boston 26.2 Brew.
Considering the race day’s nearly 90-degree heat, it would be understandable to find surly, exhausted runners on Tuesday, but our guests of honor were just the opposite. Their infectious energy was inspiring, given that less than 24 hours before visiting they had pounded out 26.2 miles in record high heat. They even smiled when discussing the events of the previous day.
“It was rough,” said Christie, a Chicagoan, as she collected her mug and grinned ear to ear. “It was tough to get through that course on a hot day.”
Cheers to 26.2!
Christie named the three biggest challenges of her first Boston Marathon as the oppressive heat, the punishing hills and the cold she’s been battling. We’d like to think that the sample of Boston 26.6 Brew was boosting Christie’s mood, but it seems everything about her trip to Boston was making her smile.
“The spectators on the course were fantastic,” she said.
Also getting high marks from Christie: her 26.2 Brew mug, the tour, the tasting room, and her tour guide, Audrey.
Of the nine marathons he’s run, Ken of Morton, Ill., said this year’s Boston Marathon was by far the hardest.
“It was brutal,” he said.
When asked if he’d have appreciated a beer handed to him along the route, Ken said normally he’d love one – except for yesterday, when the temptation from a brew in the heat would likely have lured him away from the task at hand.
“Yesterday, I would have just stopped and said, ‘I’m going to party with you,’” he said with a laugh and I made a mental note to offer beers to any of-age runners in need during subsequent marathons. A year-plus spent conducting brewery tours and tastings has taught me that the girl who gives people beer is usually the most popular girl around.
To demonstrate just how tough these runners were, the Boston Athletic Association offered deferrals to any would-be marathoners who would rather run next year than deal with this year’s heat wave. These guys and gals powered through and still came out the next day for some brews. Frankly, after running 26.2 miles, I’d have declared the next day Official Wallow in Smugness and Eat Ice Cream Day, but this lowly brewery ambassador also hasn’t endeavored to run more than two miles since the days of high school track practice.
Running 26.2 miles deserves a 26.2 oz. mug!
For any runners looking to relive their marathon between now and next Patriots’ Day, the limited edition 26.2 Brew mugs feature the course route and elevation so they can drink their way from Hopkinton to Boston. Handing these hefty mugs to the incredible athletes who have come to visit us has been quite humbling. It has been an honor to teach them about beer, just as it was inspiring to watch them charge down Beacon Street on Monday.
What’s been just as exciting is all our brewery guests’ warm reception. Every toast to the marathoners has been met with a resounding “Cheers!” from the entire tasting room. While we’re all supremely proud of the runners, we’re most appreciative of the inspiration they’ve given our brewers to craft 26.2 Brew. I’ll spend part of the off-season pondering lacing up my sneakers, but until then I’m back in the brewery for a potential Marathon Thursday today!